Senior Analyst, Qualitative

The Analyst / Senior Analyst Qualitative Consulting supports the delivery of qualitative research projects across Singapore and Malaysia while contributing to broader initiatives across the APAC Qualitative Practice.

This role plays a key part in executing high-quality qualitative work including fieldwork analysis insight synthesis reporting and coordination to help clients understand consumer behaviour and make more confident brand innovation and customer experience decisions.

Experience or interest in Ethnography Semiotics Design Thinking Behavioural Science or Cultural Insight is highly valued and contributes to deeper more strategic insight development.

Project Execution & Research Support

• Support endtoend delivery of qualitative studies including recruitment scheduling logistics coordination and fieldwork setup.
• Assist in moderating or comoderating indepth interviews (IDIs) focus groups (FGDs) ethnographies or digital qual sessions (based on experience level).
• Prepare discussion guides stimulus materials and fieldwork documentation under guidance from senior team members.
• Coordinate with operations vendors and internal teams to ensure smooth project execution.

Insight Analysis & Reporting

• Take detailed observation notes summarize key themes and support coding clustering and early insight generation.
• Conduct desk research category reviews and cultural scans to enrich analysis.
• Assist in developing client reports slides charts and presentations with clear storytelling and visual clarity.
• Contribute to crafting insightled recommendations under supervision of managers and senior consultants.

Client & Internal Stakeholder Support

• Support the preparation of client presentations workshops and deliverables.
• Participate in internal meetings client briefings and debrief discussions as needed.
• Ensure high-quality outputs and timely communication with project stakeholders.

Quality Process & Operational Discipline

• Ensure accurate documentation data organization and adherence to NIQ quality standards.
• Support operational and administrative tasks such as project tracking budgeting inputs and workflow coordination.
• Help implement improvements in tools checklists and processes to increase team efficiency.

Contribution to Practice & Capability Building

• Contribute to thought starters case studies and internal bestpractice materials.
• Share learnings and insights with the broader team to support capability development.
• Stay up to date with qualitative trends digital methodologies and cultural insights.

Qualifications :

• Bachelors degree in Psychology Sociology Anthropology Communications Marketing Behavioural Science or related fields.
• 24 years of relevant experience in research or consulting (qualitative preferred).
• Strong organizational skills with the ability to manage multiple tasks and deadlines.
• Familiarity with qualitative methods (IDIs FGDs ethnography online qual) is a plus; willingness to learn is essential.
• Strong communication skills (written and verbal) and attention to detail.
• Proficiency in PowerPoint and Excel. Experience with digital qual tools is an advantage.

SKILLS & COMPETENCIES

• Curious and passionate about understanding people and culture
• Strong analytical thinking and pattern recognition
• Clear communicator with growing storytelling skills
• Organized reliable and attentive to detail
• Collaborative team player with a cando mindset
• Eager to learn and develop qualitative research expertise
• Comfortable working in a fastpaced multimarket environment

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

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Employment Type :

Full-time