Associate Media Director, Social

Our agency client is seeking an experienced Associate Media Director to lead paid social strategy and execution for a major client account. This role requires a strategic leader who can balance hands-on campaign management with team oversight client relationship building and cross-functional collaboration. The ideal candidate brings 6-10 years of paid social expertise with proven leadership experience.

Contract Details:

• 35-40 hours/week
• 3-6 month engagement temp-to-perm contract possibility 
• Mid-to-late February start
• Looking for candidates based in Boston or NYC but the role will be remote. EST is ideal 
• $65-75/hr
   

Strategic Leadership 

• Develop and lead comprehensive paid social strategies across Meta TikTok Snapchat LinkedIn and Pinterest aligned with client business objectives
• Own full-funnel campaign strategy from awareness through conversion optimizing performance at each stage
• Provide strategic direction on campaign design audience targeting creative testing and platform utilization
• Identify and implement platform betas new features and innovative tactics to drive competitive advantage
• Partner with planning analytics and creative teams to ensure integrated media approach

Campaign Execution & Optimization

• Lead hands-on campaign setup trafficking QA and launch across all major paid social platforms
• Manage multi-million dollar social media budgets with disciplined pacing and performance monitoring
• Develop and execute rigorous testing frameworks for creative audience bidding and platform optimization
• Implement conversion tracking pixel deployment and advanced analytics for performance measurement
• Drive continuous optimization through data analysis A/B testing and performance insights

Team Leadership & Development 

• Manage and mentor a team of 2-4 paid social specialists and coordinators
• Provide guidance training and professional development to build team capabilities
• Establish team workflows QA processes and best practices for campaign excellence
• Foster collaborative team environment aligned with Hill Hollidays integrated no-ego culture

Client Management & Communication 

• Serve as primary paid social point of contact for client stakeholders
• Present campaign strategies performance updates and optimization recommendations to clients
• Translate complex social media concepts and data into clear actionable business insights
• Build strong client relationships through proactive communication and strategic consultation
• Manage client expectations and navigate performance challenges with transparency and solutions

Platform & Vendor Relations

• Cultivate relationships with Meta TikTok Snapchat LinkedIn and Pinterest platform representatives
• Secure beta access preferred inventory and value-added opportunities for clients
• Stay current on platform updates algorithm changes and emerging social media capabilities

Qualifications :

Required

• 6-10 years of hands-on paid social media experience in agency or brand environments
• Expert proficiency in Meta Business Manager TikTok Ads Manager Snapchat Ads LinkedIn Campaign Manager
• Proven track record managing multi-million dollar paid social budgets
• Demonstrated success leading teams (2-4 direct reports) with mentorship and development
• Strong analytical skills with ability to translate data into strategic insights and recommendations
• Experience with conversion tracking pixel implementation and attribution modeling
• Excellent client-facing communication and presentation skills
• Bachelors degree in Marketing Advertising Communications or related field
• Must be available to work EST hours (8am-5pm EST)

Preferred 

• Experience working with higher education B2B or complex consideration funnel client
• Platform certifications (Meta Blueprint TikTok Marketing LinkedIn Marketing Labs etc.)
• Experience with creative optimization tools (e.g. Pencil AI )
• Familiarity with audience segmentation first-party data activation and lookalike modeling
• Knowledge of broader digital media ecosystem (programmatic search CTV)
• Based in EST timezone (NYC Boston or surrounding areas preferred)

Additional Information :

Success Metrics for the Role 

• Achievement of client KPIs (CPA ROAS conversion rate cost per acquisition)
• Campaign delivery accuracy and budget stewardship
• Performance improvements through testing and optimization initiatives
• Team development and performance excellence
• Client satisfaction and relationship strength
• Innovation in platform utilization and strategic approach

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract