Brand Manager
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Job Location:
Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Purpose and Impact
The Brand Manager will support the use specific marketing strategies and media (e.g. print broadcast digital) to launch and position products and services in a role combines strategic thinking blended with hands on execution across insight mining product management marketing campaigns media and GTM/Commercial alignment.
Key Accountabilities
- In collaboration with the account managers support customer analysis for individuals or groups of customers using Cargill marketing tools.
- Participate in evaluating and modifying promotion or advertising programs.
- Working closely with sales and distribution partners to accumulate market knowledge and integrate market intelligence with the data reports.
- Define brand positioning value proposition and communications strategy.
- Identify market issues and opportunities based on trends competition and consumer insights.
- Help produce informational material for the sales force and communications media to reach maximum number of customers and prospects.
- Help plan create and produce marketing advertising and sales promotion materials to implement marketing strategies and sales objectives.
- Handle basic issues and problems under direct supervision while escalating more complex issues to appropriate staff.
- Design channel specific execution plan in alliance with the sales team in General Trade Modern Trade CSD and Quick CommerceDrive brand presence across digital platforms ecommerce and marketplaces
- Monitor performance metrics such as CAC ROAS engagement and conversions
- Other duties as assigned
Qualifications
Minimum Qualifications
- Bachelors degree in a related field or equivalent experience
- Other minimum qualifications may apply
Preferred Qualifications
- MBA /PGDBM Marketing from top business school
- 5-6 years sales & marketing experience preferable in FMCG 1-2 years in brand management.
- Experience in digital and ecommerce will be an advantage.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Cargill, Incorporated is an American privately held global corporation based in Minnetonka, Minnesota, and incorporated in Wilmington, Delaware. Founded in 1865, it is the largest privately held corporation in the United States in terms of revenue.
