Marketing Specialist, Marketing Communication
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Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Marketing Specialist (Marketing Communication)
We are looking for a passionate detail-oriented Email Marketing Specialist to join our China marketing team. You will be primarily responsible for executing communication strategies to existing customers via email and WeCom ensuring messages are accurate timely and effective. This is an execution-focused role ideal for someone who enjoys hands-on work optimizing details and driving results through data.
Location: Shanghai
On-site
Full-time
What youll do
Customer Communication Management
- Align with internal business teams (e.g. Sales Customer Success Product) to collect and clarify customer communication needs including content target audience and scheduling.
- Assist in developing monthly/quarterly email communication plans aligned with business goals.
Email & WeCom Execution
- UseBraze BesChannels and other tools to set up email templates segment audiences run A/B tests and configure automation workflows.
- Manage customer messaging viaWeCom ensuring content consistency across channels.
- Ensure all communications comply with brand guidelines localization requirements and compliance policies.
Campaign Deployment & System Management
- Monitor email delivery to ensure timely and accurate customer outreach.
- Maintain customer segmentation tags and improve user data management logic.
- Explore and leverage AI capabilities (e.g. AI email content generation and personalization) to enhance communication efficiency relevance and scalability.
Performance Tracking & Optimization
- Analyze core metrics such as open rates click-through rates and conversion rates; prepare performance reports.
- Propose optimizations (e.g. subject lines content layout send times) based on data insights to continuously improve engagement.
Who you are
Education
- Bachelors degree or above in Marketing Business Communications or a related field preferred.
Experience
- 13 years of experience in digital marketing or customer communications; email marketing execution experience is a plus.
- Familiarity with CRM tools such asMarketo Braze BesChannels and/or WeCom operation experience is advantageous.
- Fresh graduates with relevant internship experience and fast learning ability will also be considered.
Skills & Competencies
- Detail-oriented with strong execution skills and ability to manage multiple tasks.
- Data-sensitive capable of using basic analytics tools to interpret performance.
- Good communication and coordination skills to clarify requirements and drive implementation.
- Outstanding verbal and written communication skills in both English and Chinese.
#LI-AL1
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
In today’s borderless digital world, Payoneer enables millions of businesses and professionals from more than 200 countries and territories to connect with each other and grow globally through our cross-border payments platform. With Payoneer’s fast, flexible, secure and low-cost solu ... View more
