Marketing Manager
Share
Job Location:
Monthly Salary:
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Neuroscience is one of AbbVie Chinas strategic therapeutic focus areas. Under the GBA early access policy were preparing for an exciting launch in the Greater Bay Area.
This position plays a pivotal role in leading the launch of AbbVies innovative neuroscience assets in designated hospitals across GBA. As a core member of the GBA taskforce the Marketing Manager will lead cross-functional teams to develop execute and refine brand strategies.
The role also contributes to building AbbVies commercial excellence in neuroscience through early stakeholder engagement KOL collaboration and market shaping initiatives.
Main Responsibilities:
- Develop and implement robust launch plans to drive patient market and financial outcomes
- Create compelling next-generation brand experiences by leveraging HCP insights and the patient journey
- Lead execution of key HCP engagement programs
- Contribute actively to business planning and strategic marketing processes
- Apply a comprehensive understanding of financial planning across activities
- Monitor and manage product-level P&L performance
- Conduct data analysis to provide regular updates and actionable insights to leadership
- Coordinate with InterCon Commercial Team for alignment and strategic input
- Facilitate strong cross-functional collaboration (Finance Trade Medical Affairs Sales Key Accounts) across China regional and global teams
Qualifications :
- Bachelors degree or above with 5 years of pharmaceutical marketing experience
- Hands-on experience with product pre-launch and GBA market access projects preferred
- Strong analytical thinking and problem-solving capabilities
- Self-driven results-oriented mindset with a passion for success
- Proven ability to lead complex projects manage stakeholders and resolve issues effectively
- Business-level fluency in English (written and verbal) required
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
