Asst Mgr, Content Marketing

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

内容营销助理经理

职位职责

1内容策略规划

- 根据腾讯项目营销目标制定社交媒体投放的整体策略与执行方案

- 结合品牌调性与受众特征甄选适配腾讯内容生态的达人矩阵

- 合理分配预算提升整体平台投入产出比

2内容营销执行优化

- 负责KOL/KOC的筛选内容把控及供应商管理确保达人内容符合项目要求

- 结合腾讯现有营销玩法设计适配的腾讯各端口的机制玩法并落地

3数据复盘

- 持续追踪内容营销关键指标投放产出比及效率

- 定期输出内容营销复盘报告分析成效与问题提炼可复用的经验

- 基于数据洞察优化后续投放策略实现效果迭代提升

Qualifications :

任职要求

1. 拥有社交媒体运营和内容营销经验快消品医美相关优先考虑

2. 大学本科及以上教育背景

3. 熟悉各大社交媒体运营模式能独立完成工作任务有成熟案例者优先

4. 逻辑清晰沟通表达能力强能适应一定压力接受出差

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

Employment Type :

Full-time

内容营销助理经理职位职责1内容策略规划 - 根据腾讯项目营销目标制定社交媒体投放的整体策略与执行方案 - 结合品牌调性与受众特征甄选适配腾讯内容生态的达人矩阵 - 合理分配预算提升整体平台投入产出比2内容营销执行优化 - 负责KOL/KOC的筛选内容把控及供应商管理确保达人内容符合项目要求 - 结合腾讯现有营销玩法设计适配的腾讯各端口的机制玩法并落地3数据复盘 - 持续追踪内容营销关键指标投放产出比及效率 - 定期输出内容营销复盘报告分析成效与问题提炼可复用的经验 - 基于数据洞察优化后续投放策略实现效果迭代提升Qualifications ...

Key Skills

Academics
CSSD
Logistics Transportation
Housekeeping
Corrosion

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About Company

AbbVie

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more

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