Director, Event Programming

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud thatleveragesadvanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers toacquire grow andretain

THE ROLE

Zeta isseekingadynamic and experiencedDirectorEventProgrammingtoown and elevatetheprogrammingand speaker strategyforZeta LiveZetas premier annual conferenceas wellasZetas portfolio ofproprietaryeventsindustry conferences and executive thought leadership moments throughout the candidatewilllead end-to-end programming strategy and execution for Zeta Live spanning 3-4 concurrent stages and over 90 speakers while also supporting Zetas broader ecosystem.

Thisrole is ideal for an experiencedprogramming leader withexceptionalcontentjudgement deep executivepresence knowledge of the prevailing topics within advertising and marketingand proven experience managing large scale conferences in addition to industry shape content and speakers that influence CMOs CEOs and industry leaders andensureZeta Livesetstheagenda for the future of AI-powered marketing.

RESPONSIBILITIES

• Programming Strategy:Own the programming vision for Zeta Live across multiple stages and content tracks ensuring a cohesive high-quality experienceand compelling content for Zeta Lives audiencefrom openingkeynotethrough closing moments.
• Programming Execution:Develop agendas run-of-show session titles abstracts and editorial copy that align with Zetas strategic narrative and audience priorities.
• Ensure programming deliverstimely differentiated perspectives on marketing technology AIdataand growth that sets Zeta apart as a categoryleader.
• Speaker Sourcing & Executive Engagement:Identify research and secure top-tier speakers frombrands and agencies across various sectorsfor Zeta with senior-level executives innovators and thought leaders to ensure content reflects the latest trends solutions and insights shaping the marketing technology landscape.
• Speaker Management & Logistics:Lead day-to-day communications withpotential speakersmanaging outreach booking and of externalproduction company managing Speaker-related communicationsincludingSpeaker prep packetsprogram intros key talking pointsandtravel/hotel.
• Executive Marketing andSalesCollaboration:Partner closely with senior leadershipfromSales Product Marketing and Communications to ensure programming supports Zetas businessobjectivesand go-to-market priorities aligning session content with strategic themes and customer stories.
• On-StageModerator and SpeakerCollaboration:Coordinate with interviewers and moderators toperform researchdraft scripts outlinespresentationsand preparatory materials for on-stage conversations panel discussions and interviews. Ensure smooth transitions and engaging interactions between moderators and speakers during live events.
• Digital Content Integration:Source and curate relevant digital assets (images videos case studies) to enhance live event programming and on-stage discussions. Utilize these assets to provide context and deepen the audiences understanding of session topics.
• Event Script Development:Write edit and update event scripts including VOGswelcome remarks session transitions closing statements and other eventelements ensuring a seamlessshowflow of content throughout the event.
• Speakership Opportunities:AlignZetasubject matter experts atIndustry Conferences to position Zeta asthoughtleader in the marketplace supporting content development for opportunities.

REQUIREMENTS

• Bachelors degree in Marketing Communications Business ora relatedfield.
• Minimum of 10 yearsrelevant experience in event programming and speaker inmartechmediaor tech-driven industrystronglypreferred.
• Proven experience in managing multiple content tracks and curating speaker lineups for large-scale high-profile conferences. Experience working directly with senior executives to align programming with business goals and audience needs.
• EstablishednetworkofExecutiveleadersand influencers. Ability toleveragerelationships to secure high-profile speakers and thought leaders for Zetas events.
• Excellent communication skills with the ability to engage and build relationships with senior executives internal stakeholders external partners and speakers. Strong presentation and writing skills.
• Highly organized detail-oriented and able to thrive in a fast-paced deadline-driven environment.
• Familiarity withmartechtools content management systems and event management Microsoft Office Suite isrequired; familiarity with other digital tools is a plus.
• Strongcontentjudgment and the ability to create compelling strategic content for conferences that will captivate audiences and drive engagement.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical dental and vision coverage
• Employee Equity
• Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!

TOTAL COMPENSATION RANGE

The total compensation range for this role is $140000 - $180000.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.

Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!

Experience:

Director