Engagement Lead

London - UK

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Your Team: You will be joining the Marketing team with a focus on Engagementa creative and results-driven group focused on building deep connections with our sit at the heart of The Suns digital ecosystem working to turn occasional readers into loyal daily visitors through innovative content journeys and membership propositions.

Your Role: The Engagement Lead is responsible for driving audience engagement and habit-building behaviours across The Suns digital ecosystem with particular focus on membership proposition. Working closely with the Head of Retention CRM Editorial and Product teams youll focus on increasing active usage time spent and product interaction across the customer lifecycle.

This role is critical in turning occasional readers into loyal regulars by building effective engagement campaigns content journeys and behavioural nudges that support long-term retention.

Day to day you will:

Develop and own an audience engagement strategy across the customer lifecycle.
Identify and optimise user behaviours that signal long-term loyalty e.g. frequency depth of content consumption feature usage.
Plan and execute engagement campaigns and journeys that drive habitual use.
Collaborate cross team to surface high-performing content that supports engagement KPIs.
Lead strategy and delivery of engagement-focused communications across multiple channels.
Work with data analysts to understand engagement trends and identify segments at risk of drop-off leveraging customer segmentation to drive strategies.
Develop and test on-site and in-app engagement mechanics in partnership with Product e.g. streaks custom feeds gamification alerts.
Feed insights into retention strategy by mapping engagement as a precursor to churn or loyalty.
Own and report on engagement metrics providing insight and recommendations to wider stakeholders.

What were looking for from you:

Proven experience in audience engagement digital marketing or content-driven growth roles.
Strong understanding of behavioural marketing audience segmentation and habit formation.
Experience working in media news publishing or digital content environments is a plus.
Familiarity with CRM analytics and personalisation platforms (e.g. Braze Google Analytics Amplitude).
Ability to translate content and UX into marketing and engagement opportunities.
Creative thinker with a data-informed mindset.

If you think you have what it takes but dont tick every requirement on the list please do apply. We recognise that considering someones potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times The Sunday Times The Sun The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT Times Radio and Virgin Radio UK and we have market-leading local stations across Ireland. Our world-famous brands provide news analysis opinion and entertainment to almost 40 million people each month. Spanning print and pixel audio and video events and experiences our multi-format brands are home to a plurality of opinion representing the diverse communities we serve. Driven by passion guided by principles and acting with purpose we exist to promote a fair society freedom of speech and a little bit of fun. Rethinking continually the business of storytelling we represent reflect and reach the nation telling the stories that matter.

At News UK we embrace a hybrid work model currently requiring a minimum of three days per week in the office. This approach fosters collaboration innovation and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion guided by principles and acting with purpose. We represent reflect and reach the nation telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent reflect and reach the nation telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible it is essential that our organisation reflects the diversity of the people we reach. Whether through age gender ethnicity disability social class or sexuality we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network Parents and Carers and LGBTQ group News Is Out and the Apprentice Society.

Benefits

Some of our benefits include:

Private medical insurance including coverage for pre-existing conditions
Discounted gym memberships free ClassPass at Home weekly in person/ virtual exercise classes
Bikes for Work and Electric Car scheme
Up to 60% discount on Harper Collins books
Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
Access to exclusive events and competitions with exciting brands such as talkSPORT Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
Access to wellbeing benefits such as EAP physio/massage and counselling
A generous pension scheme with employer contributions of up to 5%
Wide range of training available plus full LinkedIn Learning access
25 days holiday plus bank holidays and up to 4 volunteering days per year

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on emailprotected.

About The Candidate

About The Company

Your Team: You will be joining the Marketing team with a focus on Engagementa creative and results-driven group focused on building deep connections with our sit at the heart of The Suns digital ecosystem working to turn occasional readers into loyal daily visitors through innovative content journe...