Marketing Manager, Korea & Mongolia

Team Summary

The Korea & Mongolia Marketing team delivers clientcentric and marketrelevant marketing initiatives that strengthen Visas brand and partnerships across the region. The team leads integrated programs spanning client comarketing brand campaigns and culturally relevant sponsorship and entertainment activations.

What a Marketing Manager Does at Visa

Reporting to the Director of Marketing Korea & Mongolia you advance Visas strategic priorities in Korea and Mongolia by delivering insightdriven marketing programs that drive business growth strengthen client partnerships and elevate brand relevance. Your work spans:

• Client Marketing: Lead comarketing strategies with issuers fintechs and merchantsdelivering advisory joint gotomarket planning and datadriven campaigns that drive acquisition activation usage and retention.
• Consumer & Merchant Marketing: Develop and execute consumer-facing programs including Visa brand/product campaigns digital/social content and merchant offer initiatives ensuring cultural relevance and strong market impact.
• Sponsorship & Entertainment Activation: Activate Visas global sponsorship and entertainment assets (Olympics FIFA Super Bowl MAMA AWARDS and more) to connect clients and consumers through culturally resonant experiences.

Key Responsibilities

• Bring the best of Visa marketing by collaborating with local regional and global marketing teams Business Development Product Visa Consulting and other cross-functional partners to deliver impactful client marketing solutions.
• Partner closely with Business Development to invest client incentives and media budgets into highimpact comarketing campaigns focused on acquisition activation usage and retention.
• Develop and manage domestic and international merchant partnerships endtoend: identify and evaluate prospective merchants negotiate partnership terms including offers benefits rights usage content and toolkits align joint KPIs and GTM and lead full campaign execution across paid owned and earned channels.
• Develop and execute Visa brand and consumer marketing programs including digital content social media and influencer or celebrity integrations.
• Ensure strict adherence to Visa brand guidelines across all marketing materials produced by Visa agencies clients and merchants.
• Oversee digital brand alignment including social media and website content relevant to marketing initiatives.
• Lead the end-to-end delivery of agreed marketing programs evaluating effectiveness and continuously optimizing performance.
• Recommend the best use of Visa assets and platforms aligned with each clients objectives to drive mutual business outcomes.
• Lead endtoend sponsorship activation across sports entertainment and cultural platformsincluding the Olympics FIFA Super Bowl and MAMA AWARDSaligned with Visa brand and client priorities.
• Manage local contacts within creative media experiential and partnership agencies to ensure clientcentric planning and execution.
• Develop deeper partnerships and unlock new revenue streams by providing Marketing VAS including datadriven marketing insights marketing consulting and segmentation methodologies.
• Oversee administrative and operational components of marketing and VAS delivery including procurement contracting VIK processes compliance requirements and internal governance.
• Manage project budgets and timelines within internal systems.
• Support the team with compliance management audit alignment and proper documentation.

Why This Role Matters to Visa

This role is essential to driving Visas growth in Korea and Mongolia. As a Marketing Manager you strengthen Visas position as a trusted partner to issuers fintechs and merchants while enhancing brand relevance through culturally resonant and entertainmentdriven activations. You help deliver measurable business outcomes across portfolio growth digital adoption and crossborder usage and elevate client performance through strategic marketing advisory and highquality execution. Ultimately your work creates meaningful value for clients consumers and Visa.

Qualifications :

Professional

• Minimum 8 years of relevant marketing experience agency or client-side ideally in credit card financial services technology or fintech industries.
• Proven consumer marketing background with demonstrated success in planning and launching integrated digitalforward programs that influence enduser behavior and portfolio outcomes.
• Handson merchant partnership experiencedomestic and international: sourcing and evaluating partners negotiating offers benefits rights managing cofunding leading joint campaign execution and performance measurement.
• Strong proficiency in PowerPoint Excel and Word with the ability to develop strategic documents and compelling clientfacing materials.
• Solid understanding of datadriven marketing and the ability to apply insights to guide marketing strategy and optimization.
• Proactive collaborative problemsolver with a strong drive for delivering results in a dynamic environment.
• Full adherence to audit compliance and internal governance requirements across all marketing activities.
• Demonstrated strategicthinking capability with the ability to translate market insights and client needs into structured actionable roadmaps that support commercial outcomes.
• Ability to develop clear gotomarket pathways and longterm strategic plans that drive client and portfolio growth.
• Strong selling and consultative influencing skills able to articulate value propositions and persuade stakeholders across varying levels of seniority.
• Exceptional presentation and storytelling skills capable of simplifying complex ideas and delivering persuasive narratives with confidence.

Values Driven

• Embraces creativity and bold ideas; challenges the status quo constructively
• Demonstrates resilience adaptability and agility
• Champions inclusion and diversity of thought
• Communicates with clarity honesty and respect
• Strong selfawareness and ability to manage stakeholders effectively
• Approaches complex tasks with positive energy and ownership

Business

• Stays uptodate on market digital and industry trends
• Works effectively in a matrix environment
• Strong presentation communication and negotiation skills
• Detailoriented structured and organized
• Businesslevel English
• Ability to craft clientfacing storylines that support commercial conversations and elevate Visas positioning as a strategic partner

Technical

• Understands creative and media agency remuneration models
• Proficient in digital social and mobile marketing
• Familiarity with AI tools for marketing workflows

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time