Director, Retailer Channel Sales

Are you ready for whats next

Come explore opportunities within Brunswick a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

The Director of Retail Channel Sales is a critical leader responsible for accelerating Mercurys growth across National Accounts and e-commerce channels. This role drives strategies that expand Mercurys retail footprint increase market share and deliver meaningful conversion from competitive brandsboth in physical retail and online environments.

With deep expertise in retail business development digital commerce and the competitive marine landscape this leader ensures Mercury wins with todays consumer wherever they choose to research shop and purchase. The Director balances strategic vision with flawless execution ensuring Mercury shows up as the category leader in performance innovation and reliability across every retail touchpoint.

At Brunswick we have passion for our work and a distinct ability to deliver.

Essential Functions:

Lead National Retail and Key Accounts Strategy & Growth

• Own the strategy performance and growth of Mercurys retail and key accounts channelincluding big-box retailers marine specialty chains and national distributors for both engines and P&A products.
• Build strategic partnerships to unlock new retail growth opportunities by analyzing regional market dynamics competitive trends and customer purchase behavior across big-box e-commerce and specialty marine retailers.
• Own the retail channel sales forecast and annual budget; track performance and adjust strategies to meet revenue and profitability targets

• Strengthen joint business planning with key accounts to drive incremental shelf space amplify brand presence and grow market share.
• Work with marketing and product teams to present data-driven recommendations to channel partners to maximize sales and margin growth opportunities
• Build strategic programs tailored to key partners that target competitive displacement and expand Mercurys share of wallet.
• Negotiate high-impact agreements that enhance competitiveness improve profitability and strengthen Mercurys long-term position.
• Cultivate a pipeline of high-potential retailer accounts through proactive prospecting industry networking and a structured engagement cadence.
• Collaborate with marketing and product teams to design promotional plans and retail programs that increase Mercury consideration and expand share of wallet with existing customers. This includes developing scalable launch plans for new products ensuring retail partners are ready to drive demand display the product effectively and execute Mercury-aligned sales messaging.
• Lead Mercurys e-commerce strategy for retail accounts (e.g. Walmart West Marine key online marketplaces) in coordination with overall channel plans

• Collaborate with marketing and category teams to optimize in-store and online merchandising digital content search visibility and conversion funnel performance to maximize Mercurys share of online demand.
• Partner with Marketing and Digital teams to enhance the consumer journeyfrom search to cart to post-purchase experience.

Lead and Develop a High-Performance Retailer Team

• Inspire coach and develop a retail sales team focused on growth competitive wins and operational excellence.
• Set performance expectations tied directly to revenue and margin growth market share and conquest activity.
• Foster a culture of collaboration agility accountability and continuous improvement in alignment with Mercurys performance standards.

Leverage Data Insights & Competitive Intelligence

• Use market share data retail analytics and digital performance insights to guide decision-making and refine retail strategies.
• Monitor competitive activity customer demand shifts and retail trends to stay ahead of the marketplace.
• Partner cross-functionally with Product Category Marketing Finance and Operations to ensure alignment on key priorities and channel strategies.

Represent Mercury & Elevate the Brand

• Serve as the senior retail and e-commerce voice at industry events customer meetings and strategic planning forums.
• Ensure Mercurys identity brand standards innovation story and performance leadership are consistently represented across all retail and digital channels.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.

Required Qualifications:

• Bachelors degree in Business Marketing Sales or related field required; MBA preferred or equivalent experience
• 8 years of progressive sales leadership experience ideally within retail consumer goods e-commerce or similar industries.
• Demonstrated Success managing big-box retail Accounts (e.g. Walmart BassPro Shops Lowes Academy Sports etc) with proven revenue and share growth.
• Strong e-commerce or digital retail channel experience including online merchandising content optimization and performance analytics.
• Proven track record of developing and executing strategic sales plans that drive profitable growth.
• Experience working within a multi-channel or omni-channel environment highly preferred.
• Exceptional negotiation and relationship-building skills
• Analytical proficiency and familiarity with sales analytics or tools commonly used within large retailers
• Marine powersports or durable goods experience is a plus but not required

Working Conditions:

• Hybrid; At least 3 days a week onsite in Fond du Lac WI

The anticipated pay range for this position is $86500 - $139300 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills relevant experience business needs and geographic addition to base pay this position is eligible for a short-term incentive program.

At Brunswick it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidates qualifications and the business context.

This position is eligible to participate in Brunswicks comprehensive and high-quality benefits offerings including medical dental vision paid vacation 401k (up to 4% match) Health Savings Account (with company contribution) well-being program product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many addition were proud of being recognized for making a splash with numerous awards!

Mercury Marine:

Headquartered in Fond du Lac Wisconsin Mercury Marine is the worlds leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC) Mercury provides engines boats services and parts for recreational commercial and government marine applications. Mercury empowers boaters with products that are easy to use extremely reliable and backed by the most dedicated customer support in the world. The companys industry-leading brand portfolio includes Mercury outboard engines Mercury MerCruiser sterndrive and inboard packages Mercury propellers Mercury inflatable boats Mercury SmartCraft electronics Land N Sea marine parts distribution and Mercury and Quicksilver parts and oils. More information is available at .

Next is Now!

We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.

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