Sr. Demand Generation Specialist (MedInsight)

Company Overview:

Leading with our core values of Quality Integrity and Opportunity MedInsight is one of the healthcare industrys most trusted solutions for healthcare intelligence. Our company purpose is to empower easy data-driven decision-making on important healthcare questions. Through our products education and services MedInsight is impacting healthcare by helping to drive better outcomes for patients while reducing waste. Over 300 leading healthcare organizations have come to rely on MedInsight analytic solutions for healthcare cost and care management.

MedInsight is a subsidiary of Milliman; a global employee-owned consultancy providing actuarial consulting retirement funding and healthcare financing enterprise risk management and regulatory compliance data analytics and business transformation as well as a range of other consulting and technology solutions.

Position Summary:

As aSenior Demand Generation Specialist you willbe responsible fordeveloping and executing strategies to drive awareness interest and demand for our productsand services. You will collaborate closely with marketing sales and product teams to create and implement integrated campaigns that generate high-quality leads andultimately contributeto revenue growth. Your primaryobjectivewill be to create and execute marketingcampaignsthat effectively engage targetaudiences andengage with them along the buyer journey moving themthrough the sales funnel.

Primary Responsibilities:

• Plan execute andoptimizedemand generationcampaignsto drive awareness engagement andqualifiedpipelinefor ourproductsandservices.

• Collaborate with cross-functional teams including marketing sales andproduct to define target audience segments messaging and campaignobjectives.

• Create and manage multi-channel marketing campaigns including email social media digital advertising content marketing webinars events and more.

• Utilize marketing automation and CRM platforms to manage lead generation lead nurturing and lead scoring processes.

• Analyze campaign performance metrics track key KPIs and provide regular reporting and insights to stakeholders.

• Continuouslyoptimizecampaigns based on performance data market trends and customer feedback to maximize ROI and drive revenue growth.

• Conduct market research and competitive analysis toidentifyopportunities and stay ahead of industry trends.

• Collaborate with the content team to develop compelling and relevant content assets for demand generation campaigns.

• Manage relationships with external agencies vendors and partners as needed to support demand generation initiatives.
• Stayup to datewith best practices emerging technologies and industry developments indemand generationmarketingautomationand data analytics.
  
  

Preferred Skills and Experience:

• Bachelors degree in marketing Business or related field.

• 3yearsin demand generation marketing or related roles preferably in a B2B environment.

• Deep understanding of demand generation tactics including inbound marketing lead generation lead nurturing and marketing automation.

• Experience with marketing automation platforms (e.g. HubSpot Marketo Pardot) and CRM systems (e.g. Salesforce).

• Strong analytical skills and the ability toleveragedata analytics tools (e.g. Google AnalyticsSalesforce B2B analyticsetc.) totranslate data into actionable insights.

• Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.

• Exceptional communication skills both written and verbal with the ability to craft compelling messaging and content.

• Creative thinker with a results-oriented mindset anda track recordof driving measurable business outcomes.

• Ability to thrive in a fast-paced dynamic environment and adapt to changing priorities.

• Experience working in a startup or high-growth company is a plus.

• Energetic optimistic and hard-working: maintains a can-do attitude and is unrelenting in the pursuit of excellence.
  
  

Compensation and Location:

The overall salary range for this role is $59200 - $109020.

For candidates residing in:

• Alaska California Connecticut Illinois Maryland Massachusetts New Jersey New York City

Pennsylvania Virginia Washington or the District of Columbia the salary range is $68080 - $109020.

• All other locations the salary range is $59200 - $94800.

A combination of factors will be considered including but not limited to education relevant work experience qualifications skills certifications etc. This role can be located remotely within the United States.

The expected application deadline for this job is February 28 2026.

What makes this a great opportunity

• Join an innovative high growth company with a solid industry track record
• Bring your expertise and ideas to directly impact and help build the next generation of MedInsight products and solutions
• Enjoy significant visibility in your work on a small team and be recognized for your wins
• Work for a company that values your wellbeing and professional growth offering a flexible work environment generous benefits package and investment in the development of your career

Milliman Benefits:

We offer a comprehensive benefits package designed to support employees health financial security and well-being. Benefits include:

• Medical Dental and Vision Coverage for employees dependents and domestic partners.
• Employee Assistance Program (EAP) Confidential support for personal and work-related challenges
• 401(k) Plan Includes a company matching program and profit-sharing contributions
• Discretionary Bonus Program Recognizing employee contributions
• Flexible Spending Accounts (FSA) Pre-tax savings for dependent care transportation and eligible medical expenses
• Paid Time Off (PTO) Begins accruing on the first day of work. Full-time employees accrue 15 days per year and employees working less than full-time accrue PTO on a prorated basis
• Holidays A minimum of 10 paid holidays per year
• Family Building Benefits Includes adoption and fertility assistance
• Paid Parental Leave Up to 12 weeks of paid leave for employees who meet eligibility criteria
• Life Insurance & AD&D 100% of premiums covered by Milliman
• Short-Term and Long-Term Disability Fully paid by Milliman

Equal Opportunity
All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation national origin disability or status as a protected veteran.

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Required Experience:

Senior IC