Senior Product Marketing Manager

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About Zello

Zello is a voice-first communication platform powered by our industry-leading push-to-talk technology to improve collaboration and productivity for desk-less workers. With over 175 million users were the #1 rated push-to-talk app in the world delivering 9 billion (yes with a B) messages a month.

At Zello our company values are at the heart of what we do everyday. Were proud to serve the frontline were privileged to connect people in times of crisis across the globe and were honored to support first responders.

And this is where you come in.

Were hiring a Senior Product Marketing Manager to accelerate enterprise growth by owning vertical positioning and deal-close enablement. Youll build the messaging proof and ROI narrative that helps Sales and Partners win more often and expand fasterespecially in our three priority segments.

This is a highly cross-functional role at the center of our enterprise motion. Youll work day-to-day with Enterprise Sales BDR/ABM Partnerships Customer Success and Product to create repeatable go-to-market assets that measurably improve pipeline conversion and win rate.

What youll do

Own vertical positioning (Retail Hard Hats Aviation)

• Define ICPs personas value propositions and competitive differentiation by vertical

• Translate customer pain points into crisp credible enterprise messaging

• Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling whats in it for me why Zello and why now story for executive audiences

Build vertical deal kits that improve win rate

• Create and continuously improve: vertical sales decks 1-pagers discovery guides objection handling competitive talk tracks

• Build ROI inputs and business case templates that help champions sell internally

• Partner with Sales leadership to ensure assets are used not just produced

Create proof and credibility

• Develop enterprise-ready proof: case studies quantified outcomes security/compliance FAQs reference stories

• Work with Customer Marketing to operationalize references and proof in late-stage deals

Enable Sales Partners

• Deliver enablement for AEs/BDRs: messaging workshops battlecards talk tracks vertical discovery training

• Create partner-ready versions of assets for strategic partners (e.g. enterprise mobility ecosystem)

• Gather field feedback and iterate quickly

Be the market and competitive voice

• Run lightweight competitive and market intel: competitor positioning pricing packaging insights feature claims and why we win/lose analysis

• Establish win/loss feedback loops and incorporate learnings into messaging and enablement

Own go-to-market strategy for new and existing product features from beta through general availability

• Define feature positioning target audiences and messaging frameworks that clearly articulate customer value and business impact

• Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators

• Partner closely with Product Sales Enablement and Marketing to plan and execute launches (internal and external)

What success looks like

Within 90 days you will:

• Ship 3 complete vertical kits (Retail Hard Hats Aviation) and put them into active use in enterprise deals

• Increase asset adoption in late-stage deals (e.g. vertical deck and ROI/business case used in a meaningful share of late-stage opportunities)

• Improve win rate and/or late-stage conversion for deals where PMM assets are used

• Increase partner sales confidence through measurable enablement outcomes

Ongoing KPIs may include:

• Win rate lift or stage conversion improvement for opportunities using PMM assets

• Adoption rate of key assets (decks ROI/business case template battlecards) in CRM

• Sales readiness score (quarterly) and enablement attendance/feedback

• Velocity improvements in late-stage opportunities supported by proof/ROI tools

What were looking for

• 58 years in Product Marketing Solutions Marketing or GTM Enablement for B2B SaaS

• Strong experience building sales enablement that impacts pipeline outcomes (not just content production)

We hire for potential passion for our mission and a knack for solving difficult problems over checking every qualification box. We have competitive pay equity with significant upside and intentionally design our benefits to encourage healthy and well-balanced employees flexible schedules and time off. We even offer a sabbatical after every five years of service so youre able to pursue and enjoy what matters most to you. And of course we wouldnt be a technology company in Austin without a ping-pong table and free snacks in our break room. Join us!

Zello provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

All Zello personnel are required to comply with defined security privacy and compliance requirements applicable to their role along with requirements that are applicable to all Zello personnel.

Required Experience:

Manager