Technology Business Analyst
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Technology Business Analyst will research and analyze improvement opportunities for digital marketing properties conduct workflow analysis prepare recommendations and facilitate the implementation of technology solutions that enhance customer engagement and marketing performance. This role is crucial in shaping the future of our digital marketing technology landscape and ensuring that our systems align with marketing objectives and customer experience goals.
Position Responsibilities:
Requirement gathering: Interpret and document business and functional requirements for digital marketing platforms CMS personalization tools and analytics systems.
Workflow Analysis: Research and document issues involving campaign execution content publishing and marketing analytics workflows.
Solution Development: Analyze data and develop creative solutions for marketing technology; evaluate and recommend solutions aligned with marketing needs and best practices.
Process Implementation: Coordinate recommended process changes enhancements and product implementations including test plans to ensure successful implementation.
System Mapping: Collaborate with Engineering and Architecture teams to create detailed system maps illustrating data flows between marketing platforms CRM and analytics tools.
User Story Creation: Translate business and user requirements into Epics Features and User Stories.
Design Facilitation: Facilitate design sessions with the project implementation team. Collaborates with HCD designers to improve the user experience of the product.
Acceptance Criteria Construction: Determine the acceptance testing framework and standards to assess completed projects.
Test Case Evaluation: Assist in translating User stories and use cases into test conditions and expected results for product performance and user acceptance testing.
Required Qualifications:
Bachelors degree in Information Technology Computer Science or a related field.
3-5 years of experience in business systems analysis or a related field.
Relevant certifications (e.g. CBAP PMI-PBA) are a plus.
In-depth understanding of business analysis principles and methodologies and technological systems.
Strong familiarity with marketing analytics and reporting tools.
Understanding of SEO GEO AIO personalization and customer data platforms.
Experience with digital marketing platforms (e.g. Adobe Experience Cloud Salesforce Marketing Cloud).
Strong understanding of agile methodologies and product management principles.
Understanding of system design analysis and user testing best practice.
Experienced using business analysis tools and techniques.
Ability to cultivate relationships with key stakeholders representing a broad range of functions and levels.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Ability to work collaboratively in a team environment.
Proficiency in translating complex business requirements into technical specifications.
Willingness to have decision-making authority provide professional advice and take a lead role in process or program execution.
Ability to manage multiple priorities and projects simultaneously.
Preferred Qualifications:
Familiarity with enterprise-level systems and applications.
Possesses a growth mindset challenging the status quo demonstrates willingness to experiment and demonstrates open mindedness and flexibility to change
When you join our team:
Well empower you to learn and grow the career you want.
Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team well support you in shaping the future you want to see.
#LI-JH
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Boston MassachusettsWorking Arrangement
Salary range is expected to be between
$90160.00 USD - $167440.00 USDIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays 3 personal days 150 hours of vacation and 40 hours of sick time (or more where required by law) each year and we offer the full range of statutory leaves of absence.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)Required Experience:
IC
Key Skills
- Business Process
- Active Directory
- Customer Service
- Information Technology
- HIPAA
- Information Security
- Infrastructure
- Linux
- Project Management
- Nist
- Risk Assessments
- Procedures
- hardware
- Data Analysis
- Technical Support
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
