Cold Outreach Specialist
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Job Location:
Birkirkara - Malta
Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Location: Hybrid - Mrieħel Malta (3 days per week in office) or Remote from Europe.
Reporting to: Head of Acquisition & Planning
Key Responsibilities & Deliverables
Plan schedule and execute high-volume SMS and email campaigns specifically for cold player lists gathered from various sources.
Own the IP domain and sender reputation across multiple brands including the procurement and warming up of domains to prevent spam filtering.
Manage and maintain critical DNS records (SPF DKIM DMARC) and work directly with ESPs like SendGrid and Mailgun to resolve blocking or blacklist issues.
Segment cold player lists based on risk activity level demographics or acquisition source to maximize engagement.
Track and optimize open rates click rates and conversions with a primary focus on driving ROI and First Time Deposits (FTDs).
Write and adapt outreach copy for SMS and email utilizing basic HTML skills to ensure flawless template rendering and conducting ongoing A/B tests.
Manage deliverability rules and opt-out requirements to protect the companys sending reputation and adhere to anti-spam regulations.
What You Bring
Minimum 1.5 years of professional experience in iGaming (preferred) or comparable high-volume environments like Forex.
Proven track record running cold or reactivation campaigns with a deep understanding of domain warming and list management.
Hands-on experience with campaign tools such as SendGrid Mailgun or specialized SMS platforms.
A data-driven mindset capable of measuring KPIs and performing technical tuning to reduce bounce and spam rates.
Excellent written English skills with the ability to craft compelling high-conversion outreach messaging.
Nice-to-Haves
Advanced Automation: Ability to create automated lifecycle or reactivation flows.
Retention Strategy: Experience with churn prediction models or player engagement strategies.
Why Join Us
The chance to make a tangible impact in a rapidly growing global company.
A culture that rewards ambition innovation and collaboration.
Comprehensive benefits package for Malta-based employees including:
Private health insurance wellness allowance and communication allowance.
Healthy lunch on Wednesdays Social Fridays and Summer & Christmas events.
Employee discounts in restaurants and businesses.
Extended second-parent leave policy.
Private parking space.
Key Skills
- Sales Experience
- Crane
- Customer Service
- Communication skills
- Heavy Equipment Operation
- Microsoft Word
- Case Management
- OSHA
- Team Management
- Catheterization
- Microsoft Outlook Calendar
- EHS
About Company
A rising powerhouse in online gambling and betting weve made our mark in just four yearsand were just getting started. Our success is driven by a team of experts in casino operations marketing and beyond leading innovative projects across casino crypto and game development. More than ... View more
