Paid Media & Public Relations Manager
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Job Location:
Schaumburg, IL - USA
Monthly Salary:
$ 110000 - 140000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Rittal & Eplan LLC has built a strong tradition of innovation and takes pride in a progressive approach to engineering. We design and manufacture the worlds leading industrial and IT enclosures racks and accessories including high-efficiency high-density power management and climate control systems for industrial infrastructure and data-driven applications.
As a challenger brand in the U.S. industrial automation market Rittal & Eplan requires a sophisticated earned-led media strategy that builds credibility accelerates visibility and drives influence across technical buying audiences.
Job Summary
The Paid Media & Public Relations Manager will lead Rittal & Eplans earned-first media and advertising strategy across industrial automation and electrical engineering audiences respectively. This role owns where and how Rittal & Eplan and Eplan shows up in the marketdeciding where dollars are invested which media outlets matter and how paid media accelerates earned credibility.
This position balances strategic leadership and hands-on execution with accountability for planning allocating optimizing and defending media spend. The ideal candidate brings deep industrial automation domain knowledge an established network across trade media and associations and the confidence to say no to low-value placements.
The Paid Media & PR Manager partners closely with in-house marketing managers who own SEO business unit channel and product marketing strategies while utilizing a team that executes creative and copywriting .The Paid Media & PR Manager understands how paid and earned media integrate with the larger marketing ecosystem as it relates to SEO AI driven discovery product channel and BU marketing strategies that drive growth.
Compensation: $110000 - $140000 Bonus
Key Responsibilities
Earned-First Public Relations Leadership
This role plays a direct role in changing Rittal & Eplans market visibility and credibility in the U.S. industrial automation landscape. The Paid Media & Public Relations Manager will shape how the market perceives Rittal & Eplandeciding where we show up how were talked about and which audiences we influence first.
#LI-HS1
#CorpIND
As a challenger brand in the U.S. industrial automation market Rittal & Eplan requires a sophisticated earned-led media strategy that builds credibility accelerates visibility and drives influence across technical buying audiences.
Job Summary
The Paid Media & Public Relations Manager will lead Rittal & Eplans earned-first media and advertising strategy across industrial automation and electrical engineering audiences respectively. This role owns where and how Rittal & Eplan and Eplan shows up in the marketdeciding where dollars are invested which media outlets matter and how paid media accelerates earned credibility.
This position balances strategic leadership and hands-on execution with accountability for planning allocating optimizing and defending media spend. The ideal candidate brings deep industrial automation domain knowledge an established network across trade media and associations and the confidence to say no to low-value placements.
The Paid Media & PR Manager partners closely with in-house marketing managers who own SEO business unit channel and product marketing strategies while utilizing a team that executes creative and copywriting .The Paid Media & PR Manager understands how paid and earned media integrate with the larger marketing ecosystem as it relates to SEO AI driven discovery product channel and BU marketing strategies that drive growth.
Compensation: $110000 - $140000 Bonus
Key Responsibilities
Earned-First Public Relations Leadership
- Develop and execute digital-first and traditional PR strategies that prioritize earned media as the primary driver of credibility influence and brand authority.
- Create and position newsworthy data-driven content (including but not limited to: press releases articles interviews industry reports) designed to attract high-quality media coverage and natural backlinks.
- Establish and maintain senior-level relationships with industrial trade journalists editors publishers industry influencers and industry associations across verticals including but not limited to panel builders machine builders food & beverage rail utilities automotive & tier suppliers logistics and baggage handling.
- Secure consistent coverage in influential industrial publications reinforcing brand credibility while gaining share of voice.
- Manage earned media measurement and reporting using Cision and/or new tools that capture tracking reach media pick-up sentiment share of voice and competitive insights.
- Listen for and identify emerging narratives and trends that Rittal and Eplan can leverage to drive thought leadership and media visibility
- Lead planning allocation and optimization of paid media investment across industrial trade publications industry events digital platforms (such as social media and account-based marketing retargeting) sponsorships and integrated media packages in collaboration with the marketing managers.
- Negotiate and secure high-value multi-channel media partnerships ensuring message pull-through audience quality and commercial impact.
- Apply a commercial mindset to advertising decisions prioritizing placements that drive reach credibility and influence with technical buyers not vanity impressions.
- Confidently assess media quality and decline low-value opportunities that do not meet performance brand or audience standards.
- Optimize campaigns based on performance data including impressions CTR SOV leads captured ROAS and where possible revenue attribution via tagging and dashboards.
- Partner closely with Business Unit Marketing Managers and Digital Marketing (SEO & analytics) to ensure earned and paid media align with business priorities launches and vertical strategies.
- Ensure PR and advertising investments support Rittal & Eplans Owned Media strategy reinforcing key narratives and consistent message pull-through across channels.
- Collaborate with the SEO Manager to ensure earned media placements and brand mentions are optimized for modern discovery (search AI answers and knowledge panels) without duplicating SEO ownership.
- Provide media insights that inform broader brand awareness positioning and competitive strategy discussions.
- Own PR and advertising performance reporting translating data into clear insights and investment recommendations.
- Track and communicate performance across:
- PR: reach coverage media mentions pick-up impressions sentiment share of voice
- Advertising: impressions CTR SOV leads ROAS and revenue influence
- Understand keyword lift visibility trends and dashboards at a strategic level while partnering with SEO for execution and analysis.
- Continuously evaluate emerging media formats platforms and industrial thought-leadership opportunities.
- Bachelors degree in marketing Communications Journalism Business or related field.
- 10 years of experience in B2B industrial automation and/or electrical engineering sectors or with a leading industrial automation publication or media group.
- Established media network across industrial trade publications associations and digital outlets.
- Proven success leading earned-first PR strategies with paid media used strategically to amplify credibility and reach.
- Strong advertising expertise with experience owning budgets negotiating media buys optimizing spend based on performance and managing media schedules
- Familiarity with SEO and AEO fundamentals as they relate to PR and media visibility (experience is a plus not a requirement).
- Demonstrated ability to operate confidently at both strategic and executional levels.
- Highly analytical commercially minded and comfortable making firm investment decisions.
- Exceptional communication and relationship-building skills within complex technical industries.
This role plays a direct role in changing Rittal & Eplans market visibility and credibility in the U.S. industrial automation landscape. The Paid Media & Public Relations Manager will shape how the market perceives Rittal & Eplandeciding where we show up how were talked about and which audiences we influence first.
#LI-HS1
#CorpIND
If you require reasonable accommodation for any part of the application or hiring process due to a disability you may contact the companys Human Resources Department at .
This option is reserved for individuals who require accommodation due to a disability.
Rittal LLC and Eplan are proud to be an affirmative action/equal opportunity employer. EEO including Disability/Vets.
Required Experience:
Manager
Key Skills
- Revenue Cycle Management
- Marketing
- Public Relations
- Algebra
- MailChimp
- Media Relations
- Social Listening
- Relationship Management
- Customer relationship management
- Medicare
- Public Speaking
- Writing Skills
About Company
Thank you for your interest in Rittal North America. Rittal designs and manufactures the world’s leading industrial and IT enclosures, racks and accessories, including high efficiency, high density power management and climate control systems for industrial, data center, outdoor and h ... View more
