Specialist, Consumer Marketing Strategy
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Job Location:
Dearborn, MI - USA
Monthly Salary:
$ 84480 - 141360
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.
In this position...
The Consumer Marketing Strategy Specialist will support the Consumer Marketing Strategy Manager in strategy development and planning for all Ford Consumer Marketing Communications helping to align business objectives with marketing priorities. Goal is to contribute to the strategy and coordination of all marketing communications functions to achieve business and brand objectives.
This role is hybrid and requires at least 4 days onsite per week in Dearborn MI.
Responsibilities
What youll do...
Marketing Strategy & Planning
- Support development of annual marketing plans and strategic briefs aligned to business objectives and vehicle launches
- Lead ad hoc strategy and research projects providing recommendations and actionable insights for emerging business needs
Insights & Performance Analysis
- Stay current on automotive industry trends and consumer behaviors applying and communicating insights to inform marketing strategy across the broader consumer marketing team
- Partner with Marketing Intelligence and Global Consumer Insights (GCI) to review reporting and extract actionable insights
Business Reviews & Agency Briefs
- Support agency briefs and briefing processes to ensure strategic alignment and clear objectives
- Prepare and support delivery of consumer marketing business review meetings and strategic presentations
Cross-Functional Coordination
- Coordinate with marketing functional leads across social creative event interactive and retail service marketing to develop aligned plans
- Facilitate communication and workflow between strategy creative and execution teams
Brand Stewardship & Execution
- Ensure consistent application of brand and communication strategies across marketing initiatives
- Cascade strategies to execution teams and serve as ongoing resource to support campaign development
Qualifications
Youll have...
- 3-5 years of marketing communications experience preferably in automotive consumer products or brand marketing
Bachelors degree in Marketing Business Communications or related field
Even better you may have...
- A proven track record for coordinating and project leading marketing campaigns brand strategy and marketing ops
- Excellent technical skills including Excel Word and PowerPoint
- Ability to simplify complex issues develop compelling point of view persuasively make case for change drive action
- Overall business acumen and ability to develop innovative strategic and tactical actions
As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
- Immediate medical dental vision and prescription drug coverage
- Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays including the week between Christmas and New Years Day
- Paid time off and the option to purchase additional vacation time.
This position is a salary grade 7 and ranges from $ This position is a salary grade 8 and ranges from $.
For more information on salary and benefits click here.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-LC2
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inventory, view pricing & incentives & see the latest technology & news happening at Ford.
