Product Marketing Manager

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Product Marketing Manager

About You

Youre a product marketer who knows how to turn insight into consumer impact. Youre comfortable moving from research and positioning through to storytelling launch execution and optimization. You thrive in cross-functional environments collaborating with product and marketing partners to bring consumer products to market. Youre focused on driving consumer value and long-term engagement balancing strategic thinking with hands-on delivery.

About this role

The Consumer Product Marketing Manager role sits within Udemys Consumer Business Unit focused on supporting growth and engagement across our consumer experiences.

Building on strong product marketing fundamentals this role focuses on positioning go-to-market planning and execution for consumer learning experiences including subscription and AI-powered offerings. Youll help shape how consumers discover Udemy understand its value and stay engaged through guided career journeys with clear skill outcomes.

Youll also contribute to the launch and scaling of consumer partnerships working cross-functionally to bring partner-led experiences to market that expand reach strengthen credibility and support overall consumer growth.

What youll do

• Develop clear positioning messaging and value propositions that connect learning on Udemy to tangible skill and career outcomes
• Plan execute and coordinate go-to-market strategies for key consumer initiatives supporting launches adoption and engagement of AI-powered learning experiences
• Partner with cross functional partners to define go-to-market plans for priority initiatives including audience narrative channel strategy and launch milestones
• Support the launch and scaling of consumer partnerships that expand reach and strengthen credibility
• Translate consumer research competitive insights and product signals into actionable marketing strategy and roadmap feedback
• Create and maintain core messaging frameworks and high-impact assets to support product launches and ongoing adoption
• Partner with owned and paid channel teams to translate product positioning into consistent high-impact messaging and creative across channels

What youll have

• 46 years of experience in product marketing for consumer or subscription products
• Demonstrated experience supporting go-to-market for consumer-facing products or platforms from planning through launch and iteration
• Strong ability to translate consumer and market insight into crisp positioning and compelling storytelling
• Proven cross-functional collaboration skills especially with Product Growth Marketing Lifecycle/CRM and Analytics
• Experience with analyzing performance data and turning it into clear insights recommendations and narratives that inform go-to-market decisions
  
  

Why work here

Youll grow here.
Learning is part of the job. Youll get full access to Udemy courses a monthly UDay to invest in yourself and a budget to spend on whatever helps you improve. Many people are diving into AI lately but what you focus on is up to you.

AI is real here.
We use it in the way we learn and the way we work. Youll have the space and tools to experiment apply and get better at using AI in practical ways.

Youll own your work.
We trust people to lead make decisions and follow through. You dont need to wait for permission or layers of approval to have an impact.

Youll build with others.
We collaborate openly and shape ideas together. Everyone has a voice and good thinking is welcomed from any direction.

Youll see your impact.
What you build helps people grow their skills change their careers or find a path forward. Youve got the experience why not use it to help others gain theirs

Bring your curiosity. Well bring the platform and the support. Lets LEARNtogether.

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need making it easy to access the right coverage when you need it most. Benefits vary by region and we encourage applicants to review our Australia Benefits India Benefits Ireland Benefits Mexico BenefitsTurkiye Benefits & US Benefitspages to get an understanding of some of the benefits we offer. For details on region-specific benefits please refer to the information provided during the hiring process.

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