Integrated Marketing Manager Small Business Acquisition
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Job Location:
Bellevue, WA - USA
Monthly Salary:
$ 88200 - 159200
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
At T-Mobile we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant employee stock purchase plan 401(k) and access to free year-round money coaches. Thats how were UNSTOPPABLE for our employees!
As an Integrated Marketing Manager you will lead the development and execution of data-driven Small Business acquisition strategies across T-Mobiles 5G Home Internet and Fiber brands. This role is ideal for a strategic marketer who thrives in ambiguous build-from-scratch environments applies strong analytical and problem-solving skills and can translate insight into action as new marketing efforts and capabilities are established for the organization.You will define and evolve integrated marketing strategies that leverage paid owned and earned channels to deliver against commercial growth and brand objectives. Success in this role requires the ability to analyze performance identify gaps in data or execution and design test-and-learn approaches that improve outcomes over time. You will partner closely with commercial operations media analytics and MarTech teams to orchestrate complex cross-channel campaigns and ensure measurement is embedded from the start.
This position plays a critical role in ensuring targeted insight-led marketing programs are executed consistently across offline and online channels while supporting broader digital transformation initiatives and marketing standards. This is a high-impact hands-on opportunity for a marketer excited by problem solving innovation and bringing new products and strategies to market.
This is a hybrid role requiring in-office presence at least 3 days per week.
Key Responsibilities
Serve as the primary point of contact for tactical acquisition media campaigns for 5G Home Internet partnering with Broadband Marketing and internal Media teams
Lead cross-channel campaign development and optimization with a strong focus on customer experience signal development and performance improvement
Apply analytical thinking to identify data gaps measurement challenges and optimization opportunities and proactively work across teams to develop solutions
Leverage data analytics and segmentation to uncover insights and translate business needs into actionable integrated marketing plans that drive measurable results
Work closely with commercial and brand leadership to align priorities evaluate trade-offs and solve complex execution challenges while delivering campaigns on time and on budget
Partner with analytics and marketing operations teams to ensure performance measurement learning agendas and test-and-learn frameworks are clearly defined tracked and acted upon
Continuously evaluate campaign performance synthesize learnings and recommend data-backed optimizations to improve future efforts
Perform additional duties and projects as assigned to support evolving business needs
Qualifications
Bachelors degree in business marketing or a related field OR combination of education and experience deemed equivalent. Masters or advanced degree preferred
3 years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally B2B brands
2 years of experience delivering omni-channel or multi-channel campaigns at scale with a strong emphasis on data and digital execution
Demonstrated strength in analytical problem solving including the ability to interpret data diagnose performance issues and recommend solutions
Strong understanding of digital marketing ecosystems including CRM web/ecommerce paid media and social channels
Experience with data-driven and database marketing techniques; Adobe Analytics and media platform experience strongly preferred
Proven ability to apply consumer insights and performance data to improve targeting messaging and campaign effectiveness
Experience in Salesforce Marketing Cloud Adobe
End-to-end campaign experience including strategy development segmentation targeting execution and optimization in an omni-channel environment
Ability to work effectively in new or evolving marketing environments where processes tools and best practices are still being defined
Must be at least 18 years of age and legally authorized to work in the United States
The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.
At T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out.Never stop growing!
As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!
T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling 1-. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
Required Experience:
Manager
Key Skills
- Business Intelligence
- Digital Marketing
- Direct Marketing
- Google Analytics
- Network Optimization
- SQL
- Google AdWords
- PMP
- SEO
- Affiliate Marketing
- Creative Thinking
- Search Engine Marketing
- Technical Skills
- Client Management
- Statistical Analysis
About Company
Grow Your Career. Grow With One Join Us #WeAreOne We are driven. We are family. We are One. When you join MobileOne, you join a team of friends who work as hard as they play. You’ll learn how to be a leader, make bank, and most importantly, have fun along the way. With over 200 […] ... View more
