Content Strategy Lead, Social + Brand Content
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 136900 - 188275
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
At Bose Corporation we believe sound is the most powerful force on earth and for over 60 years we have been a company built on innovation excellence and independence. Privately owned fiercely customer-focused and driven by our values we continue to lead industries and transform lives through sound.
Today Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions we are shaping the future of audio technology automotive luxury and premium experiences. We invite you to join us in this transformation.
Job Description
About Bose
Bose is a global leader in audio innovation dedicated to transforming how people experience sound at home on the go and everywhere in between. For over 60 years weve pushed the boundaries of whats possible combining breakthrough technology with creativity to deliver sound experiences that move people.
Our culture is built on curiosity collaboration and bold ideas. Were reinventing how we connect with audiences across social platforms and were looking for a strategist who can help us do it with impact.
The Role
Were looking for a Content Strategy Lead Social Brand Content to shape the next generation of branded content with our athlete artist and influencer partners. This person will bring bold culturally relevant ideas to life across organic and paid TikTok Instagram and YouTube helping shape Boses brand presence and storytelling in 2025 and beyond.
If you love building content strategies leading on-set creative and obsessing over what works on TikTok Instagram and YouTube this role is for you.
What Youll Do
Content strategy and direction:
Translate campaign briefs into social content strategies for paid and organic channels that resonate with athlete artist and influencer audiences.
Lead the development of original branded content for Bose social channels from one-off hero moments to evergreen series.
Advise on paid and organic social campaign roll-outs including content sequencing formats and placements.
Concepting and content development:
Lead ideation and concept development for branded content initiatives with brand ambassadors including: TV commercials YouTube series TikToks and short-form social content photography and audio ads.
Drive alignment on creative concepts incorporating and responding thoughtfully to stakeholder feedback.
Partner closely with the Partnerships team to align on creative expectations deliverables and usage for brand ambassadors.
Work with producers to ensure creative development reviews and pre-production timelines are realistic and met.
Collaborate with the social strategists to develop social-first concepts and activation plans for TikTok and Instagram creators in both paid and organic campaigns.
On-set creative leadership:
Serve as the on-set content lead for Bose-led productions providing real-time direction on video concepts photography and audio executions.
Guard the integrity of the concept and strategic objectives during production.
Make live creative decisions to address challenges on set (e.g. tweaks to performance script and conceptual execution) while maintaining quality.
Oversee the production budget in partnership with the Producer ensuring work stays on time and on budget.
Stay ahead of trends and optimize for impact:
Stay ahead of cultural platform and audience trends to inform content direction and new creative opportunities.
Integrate performance data (paid organic) to refine future content strategy and creative decisions.
What Youll Bring
8 years of experience in social content strategy content production or digital marketing (agency or brand-side).
Strong creative concepting and storytelling skills with an eye for what makes content authentic and shareable. Proven success developing YouTube series and TikTok-first campaigns that connect with audiences and drive measurable impact.
Comfortable leading end-to-end creative: from brief to concept to set to final asset.
Experience on set with premium talent; experience with music artists a plus.
Deep understanding of creator culture short-form storytelling and evolving social trends.
Ability to thrive in a fast-paced environment manage multiple projects and collaborate across teams.
Calm under pressure with strong problem-solving skills and the ability to adapt in real time.
Passion for music sports entertainment fashion and culture.
Willingness to travel for shoots and event coverage; up to 30% during high periods.
Why Youll Love This Role
At Bose youll have the opportunity to help shape how one of the worlds most admired audio brands shows up in culture. Youll work with a team that values bold ideas experimentation and authentic storytelling with the creative freedom to make an impact.
Join us and help shape the future of sound and how we tell that story across the world.
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity genetic information national origin age disability veteran status or any other legally protected characteristics. The EEOCs Know Your Rights: Workplace discrimination is illegal Poster is available here: Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to Please include Application Accommodation Request in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
