Content & Social Media Lead

Content & Social Media Lead

Location: New York (Office)
Compensation: $100K - $140K

As the leading accelerator for crypto founders we have backed over 300 startups since 2020including industry leaders like Rain Synthetix and Pendlenow collectively valued at over $10B. We are looking for a Content & Social Media Lead to take over our digital presence and content engine with one primary mission: driving high-quality applications from the next generation of visionary founders.

Reporting directly to our co-founder you will be the voice of the organization. You wont just be posting; youll be turning raw materialfounder wins cohort data and community memesinto a high-growth distribution machine.

In this role you will move fast experiment often and own the narrative. You are responsible for:

• Platform Ownership: Managing our presence on X and LinkedIn including voice cadence and growth strategy.
• Content Creation: Transforming internal data stories and Good Game content into high-performing threads clips and short-form video.
• High-Leverage Copywriting: Writing and refining copy for our website lifecycle emails event communications and DAO updates.
• Systems Management: Running a streamlined content calendar with clear pillars and repurposing workflows managing contractors as needed.
• Data-Driven Iteration: Tracking intent signals (DMs application starts) and doubling down on what works.

What success looks like in your first 90 days:

• A consistent weekly cadence on social platforms with repeatable high-engagement formats.
• A measurable lift in inbound signals and heard about us via social attributions.
• A content pipeline that runs autonomously without constant partner oversight.

We are looking for a high-agency operator who lives and breathes the space. This is not a role for corporate marketers; we need a real participant.

• Crypto-Native: You understand the culture the tech and the language. You can write like an insider.
• Exceptional Writer: You have a taste for what is sharp crisp and high-clarity. You know how to avoid cringe while taking calculated risks.
• High Agency: You dont wait for a brief. You find the story pull the thread and ship.
• AI Proficient: You use modern AI tools to move 10x faster without ever letting the output sound robotic.
• Platform Expertise: Proven ability to grow audiences on X and expand beyond the crypto bubble.
• Location: Ability to work on-site in NYC.

Bonus Points:

• A strong creative network in NYC (video photo editing).
• 510 links to original content (threads essays or landing pages) that show a unique voice.
• Experience in content-heavy roles at top protocols funds or high-growth startups.

Joining our team means sitting at the absolute center of the crypto and AI founder ecosystem.

• Competitive Compensation: $100k$140k base salary 0.1%0.2% equity (depending on experience).
• High-Impact Environment: Work in a small high-trust team alongside alumni from Meta Coinbase and YC.
• Network: Direct access to the most ambitious founders in the world and backing from top-tier venture firms like Founders Fund and Multicoin.
• Career Acceleration: Your work will directly shape how the next generation of founders discovers our ecosystem.

Due to the high volume of applications we anticipate we regret that we are unable to provide individual feedback to all you do not hear back from us within 4 weeks of your application please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility:

At MLabs we are committed to offer equal opportunities to all candidates. We ensure no discrimination accessible job adverts and providing information in accessible formats. Our goal is to foster a diverse inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by

MLabs Ltd collects and processes the personal information you provide such as your contact details work history resume and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltds Privacy Policy and Information Security Policy and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting