Social Media & Digital Content Specialist

Reporting to the Director of Communications & Marketing the Digital Content & Social Media Specialist supports and executes the organizations digital communications strategy to shape and amplify the public voice brand and impact of Catholic Charities San Francisco. This role is responsible for developing implementing and analyzing social media digital and multimedia content that advances awareness engagement and donor support across all audiences.

Salary: $75000 per year

Location: Onsite 5 days a week

• Develop a comprehensive digital content and social media strategy encompassing a content calendar with a focus on key events messaging guidelines and program stories.

• Develop content across digital and traditional channels including written visual and video pieces to deliver key messages and advance Catholic Charities strategic communications goals.

• Work in partnership with our 35 programs to identify engaging and inspiring stories highlighting our work employees clients donors volunteers and impact.
• Develop key performance indicators (KPIs) and provide ongoing reports detailing KPIs such as reach engagement and follower growth.
• Analyze data to identify trends insights and areas for optimization. Leverage social media trends and topics to gain traction integrate with our brand and amplify following.
• Utilize search engine optimization (SEO) to optimize content and analyze trends to better understand what contents promotes our audience to take action.
• Present actionable recommendations to enhance social media effectiveness digital ad optimization and achieve strategic objectives.
• Work in partnership with Catholic Charities staff to produce brochures event invitations donor mailings and electronic communications for external and internal communications needs.
• Proficiency in Adobe Suite and/or Canva is preferred.
• Monitor and respond to comments messages and mentions to foster community participation and engagement
• Ensure all assets are on brand and in line with company values and goals
• Manage social media advertising budget
• Assist Advancement Team members in drafting other fundraising materials as needed.
• Assist in writing and pitching media releases to appropriate media channels prepare talking points speeches presentations and other supporting materials as needed.
• In collaboration with Director of Communications assists with implementing strategies for increased local exposure in print and electronic press as well as various regional and national outlets.
• Build relationships across the organization to champion the brand strategy.
• Represent the organization at external functions as directed
• Perform additional duties and responsibilities as assigned
• Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time.

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

• Bachelors Degree in English Marketing Communications Graphic Design or related field preferred or an equivalent combination of education and experience.
• Two years of relevant experience in Marketing Communications or social media preferred.

Knowledge Skills & Abilities:

• Experience with Raisers Edge preferred
• Ability to work as a member of a team.
• Promote a positive professional and organizational image in the community.
• Solid written and verbal communication skills.
• Excellent interpersonal skills.

• Demonstrates the necessary attitudes knowledge and skills to deliver culturally competent services and work effectively in cross-cultural situations.

Prerequisites Required Prior to the First Day of Employment:

• N/A

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Intermittent bending standing stooping kneeling reaching twisting and
• Occasional lifting pushing and
• Frequent repetitive motions: Making substantial movements (motions) of the wrists hands and/or fingers.
• Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift carry push pull or otherwise move objects including the human body. Sedentary work involves sitting most of the
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; and extensive
• Driving is required for this position.

If driving a car is required for the position incumbent must have a valid California drivers license and be

able to provide proof of DMV record and personal insurance (if required.)

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Noise level in work environment is usually moderate in accordance with a typical office environment.
• Occasionally exposed to perfume or scents in personal care products used by employees and visitors

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.

CATHOLIC CHARITIES IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER and is committed to providing equal employment without regard to race color creed religion national origin ancestry age sex sexual orientation gender identity legal domicile status veteran status disability or AIDS/HIV status or any other characteristic protected under federal or state law.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Required Experience:

IC