Content Marketing Manager Vitaport Part Time

Aspen Medical is a global provider of innovative healthcare solutions driven by a strong social purpose and proud B Corp values. Through our digital wellbeing platform Vitaport we help organisations improve employee engagement health and performance at scale.

We are seeking a Content Marketing Manager on a part-time basis to play a pivotal role at the intersection of content product and customer experience. This role focuses on shaping how users and client stakeholders experience Vitaport through campaigns journeys and platform communications with a strong emphasis on clarity prioritisation and commercial alignment.

Reporting to the Head of Customer Success this role works closely with strategy product and customer success teams. It is well suited to someone who collaborates confidently across functions and translates complex ideas insights and user needs into clear engaging content that supports both engagement and business outcomes.

Key Responsibilities:

- Campaign Content Development

• Develop and maintain compelling prioritised content for Vitaports Monthly Active Campaigns including articles emails toolkits and in-platform prompts.
• Focus on quality clarity and impact rather than high-volume production.

- User Journey and Platform Experience (UX Writing)

• Write and optimise UX copy across onboarding flows guided journeys prompts nudges and platform interfaces.
• Support behavioural engagement adoption and sustained platform value.

- Customer Communications and Launches

• Lead customer-facing communications for feature launches platform updates and onboarding materials.
• Translate technical or product changes into clear accessible messaging for end users and client stakeholders including senior client audiences where appropriate.
• Develop supporting materials that explain platform functionality modules and user value.

- Strategic Storytelling and Reporting

• Translate engagement data insights and feedback into case studies reports and advisory content.
• Develop executive-ready summaries and proof-of-value narratives that support stakeholder engagement renewal and expansion conversations.
• Collaborate with analytics and platform teams to ensure accuracy and credibility of insights.

Essential Skills and Experience:

• 57 years experience in content writing editorial or related roles.
• Proven experience working with digital products or SaaS platforms.
• Strong understanding of UX writing user journeys and engagement design.
• Ability to translate complex concepts into clear user-friendly and commercially relevant content.
• Comfortable working in ambiguous cross-functional environments where priorities evolve and judgement is required.
• Experience supporting lifecycle communications engagement journeys or nurture-style content.
• Excellent stakeholder engagement skills with experience working across product technology customer success and multidisciplinary teams.
• Experience in health wellbeing HR or digital health environments is preferred.

This is a part-time role focused on delivering the highest-impact content and journeys each month rather than high-volume production.

Apply now to join us and help shape the future of digital wellbeing through thoughtful content smart user journeys and meaningful storytelling.

For further information please contact Andy Maddison at

Aspen Medical values diversity and inclusion and encourages applications from all backgrounds including Aboriginal and Torres Strait Islander peoples and those from diverse cultural backgrounds. We also welcome applications from ADF veterans with relevant experience.

#LI-AM1
#aspen