Senior Manager, Marketing Insights & Analytics

Melbourne - Australia

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description

This is your opportunity to join carsales in a permanent role as a Marketing Data Analytics Manager. As the Senior Manager Marketing Insights & Analytics you will lead grow and develop the analytics function of the marketing team and be responsible for influencing business and marketing decisions through the use of data.

Working closely with the broader marketing team as well as other teams across the business such as Data and Product this role will be responsible for delivering customer focused insights that will drive growth for the business. This is an exciting opportunity and a pivotal role in shaping the future and direction of our marketing program.

What you will be doing

Leading marketing analytics projects from concept to delivery.
Drive change through data and set strategic priorities for the marketing analytics team.
Drive and circulate data-driven insights to inform marketing strategies.
Produce and provide data to inform and help deliver data centric marketing activities and products.
Through data proactively seek out opportunities whether new or improvements and present to relevant stakeholders
Regular reporting against Marketing KPIs
Writing SQL queries to extract data from multiple and various data sources.
Leverage data to inform financial decisions in marketing such as allocation of budget through marketing mix modelling techniques.
Lead the exploration of new approaches for data analytics reporting and customer insights.
Be the leading subject matter expert in relation to marketing analytics.

What were looking for

Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game we own it we step in we are curious we dont take ourselves too seriously).
A highly collaborative problem solver who can see the big picture and think strategically.
An analytical and inquisitivemindset pro-active work ethic and the ability to work effectively in a team.
Proven track record of delivering end-to-end analytics projects that have focused on driving direct business impact through the form of marketing.
Exceptional ability to tell stories through data to stakeholders at all levels from coordinators to executives and from non-technical stakeholders to technical stakeholders.
Extensive experience with large scale data platforms such as Google Analytics 360 Adobe Analytics Appsflyer Adjust Snowflake BigQuery Redshift.
Highly proficient and experienced in data visualisation through tools such as Looker Studio Power BI Tableau and ThoughtSpot
Advanced knowledge in Web/App Tracking mapping and documentation
Proficient in Tag Management tools such as Google Tag Manager and Adobe Launch
Proficient in SQL
Proficient in conducting and analysing a/b tests and cro initiatives through tools like Optimizely Maxymiser Adobe Target or similar.
Experience in managing and growing a team of analyst preferably within a marketing team.

Additional Information :

A few other things we want to let you know about...

As an equal opportunity employer carsales welcomes applications from individuals of all backgrounds identities abilities and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
If you have a disability or require adjustments to participate fully in the recruitment process please let us know - were here to support you.
We understand the importance of work-life balance and offer flexible working arrangements including part-time options. If youd like to explore this just ask during the process.
Were also a proud Circle Back Initiative employer which means we commit to responding to every applicant.
Successful candidates joining the carsales team will need to complete a National Police Record check and must have full-time Australian working rights.

So come join us - because every role plays a vital part in our journey toward something big!

Remote Work :

Employment Type :

Full-time

Job DescriptionThis is your opportunity to join carsales in a permanent role as a Marketing Data Analytics Manager. As the Senior Manager Marketing Insights & Analytics you will lead grow and develop the analytics function of the marketing team and be responsible for influencing business and marketi...

Job Description

What you will be doing

Leading marketing analytics projects from concept to delivery.
Drive change through data and set strategic priorities for the marketing analytics team.
Drive and circulate data-driven insights to inform marketing strategies.
Produce and provide data to inform and help deliver data centric marketing activities and products.
Through data proactively seek out opportunities whether new or improvements and present to relevant stakeholders
Regular reporting against Marketing KPIs
Writing SQL queries to extract data from multiple and various data sources.
Leverage data to inform financial decisions in marketing such as allocation of budget through marketing mix modelling techniques.
Lead the exploration of new approaches for data analytics reporting and customer insights.
Be the leading subject matter expert in relation to marketing analytics.

What were looking for

Demonstrated inclusive and interpersonal attributes that connect you to our behaviours (we change the game we own it we step in we are curious we dont take ourselves too seriously).
A highly collaborative problem solver who can see the big picture and think strategically.
An analytical and inquisitivemindset pro-active work ethic and the ability to work effectively in a team.
Proven track record of delivering end-to-end analytics projects that have focused on driving direct business impact through the form of marketing.
Exceptional ability to tell stories through data to stakeholders at all levels from coordinators to executives and from non-technical stakeholders to technical stakeholders.
Extensive experience with large scale data platforms such as Google Analytics 360 Adobe Analytics Appsflyer Adjust Snowflake BigQuery Redshift.
Highly proficient and experienced in data visualisation through tools such as Looker Studio Power BI Tableau and ThoughtSpot
Advanced knowledge in Web/App Tracking mapping and documentation
Proficient in Tag Management tools such as Google Tag Manager and Adobe Launch
Proficient in SQL
Proficient in conducting and analysing a/b tests and cro initiatives through tools like Optimizely Maxymiser Adobe Target or similar.
Experience in managing and growing a team of analyst preferably within a marketing team.

Additional Information :

A few other things we want to let you know about...

As an equal opportunity employer carsales welcomes applications from individuals of all backgrounds identities abilities and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
If you have a disability or require adjustments to participate fully in the recruitment process please let us know - were here to support you.
We understand the importance of work-life balance and offer flexible working arrangements including part-time options. If youd like to explore this just ask during the process.
Were also a proud Circle Back Initiative employer which means we commit to responding to every applicant.
Successful candidates joining the carsales team will need to complete a National Police Record check and must have full-time Australian working rights.

So come join us - because every role plays a vital part in our journey toward something big!

Remote Work :

Employment Type :

Full-time

Key Skills

Adobe Analytics
Data Analytics
SQL
Attribution Modeling
Power BI
R
Regression Analysis
Data Visualization
Tableau
Data Mining
SAS
Analytics

Apply Now

About Company

Carsales

Are you ready to be a big part of something big?At carsales, we're all about making buying and selling a great experience. For 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.When it comes to your career, we want to provide big ... View more

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