Senior CRM Marketing Manager

About the team and the role:

The Customer Marketing team shapes how eBay connects with customers through meaningful data-driven experiences. This Senior CRM Marketing Manager role sits at the centre of UK retail and category marketing leading CRM strategy and execution across digital channels. You will work closely with regional and global marketing partners creative agencies and cross-functional teams to deliver impactful customer-led campaigns at scale. Reporting into senior marketing leadership this role combines strategic direction hands-on delivery and people leadership with a strong focus on using martech and AI capabilities to improve customer engagement and outcomes.

What you will accomplish:

• Lead and evolve CRM strategy for UK categories and horizontal retail marketing improving customer engagement and campaign performance through data-led decision making.

• Redefine the CRM experience for UK customers by applying advanced technology and AI capabilities to deliver more relevant targeted communications at scale.

• Develop and optimise creative CRM campaigns across digital channels informed by consumer insights and deep analysis while ensuring alignment with brand guidelines and platform updates.

• Partner with cross-functional teams regional leads global marketing and agency partners to align business priorities with CRM and marketing plans.

• Translate campaign objectives into clear go-to-market plans and provide performance insights and recommendations to senior leadership.

• Analyse channel performance and customer journeys to optimise targeting improve efficiency and enhance customer experiences across segments.

• Lead mentor and motivate a high-performing CRM team fostering strong collaboration continuous improvement and a focus on customer outcomes.

What you will bring:

• Proven experience leading CRM or customer marketing in a fast-paced environment with strong expertise in email and marketing operations.

• Demonstrated ability to lead and develop teams building motivation accountability and high standards of delivery.

• Strong analytical capability with experience using data to define objectives measure performance and improve conversion and return on investment.

• Experience developing creative briefs and translating insights into effective customer-focused campaigns.

• Solid understanding of ecommerce including onsite experiences and product development with a focus on improving customer journeys.

• Confidence working with senior stakeholders and external agencies supported by clear communication and presentation skills.

• Independent problem-solving mindset comfortable challenging existing ways of working to improve efficiency and customer experience.