Paid Social, Specialist
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
In collaboration with the Manager Performance Marketing the incumbent is responsible for planning executing and optimizing advertising campaigns across social media platforms (Facebook Instagram TikTok LinkedIn etc.).
The role directly contributes to sales growth and business objectives by maximizing media investment performance through a rigorous data-driven and results-oriented approach.
Responsibilities:
Plan execute and optimize paid social campaigns aligned with performance awareness and engagement objectives.
Manage media budgets and ensure efficient allocation of investments to maximize results (ROAS CPA volume).
Develop and evolve advanced targeting strategies (first-party audiences lookalikes retargeting exclusions).
Monitor analyze and interpret key performance indicators (CPC CPM CTR conversion rate ROAS) and continuously optimize campaigns.
Contribute to the definition and execution of testing plans (audiences creative assets formats messaging) to support continuous performance improvement.
Produce clear structured performance reports and provide data-driven strategic recommendations.
Work closely with creative teams and internal or external partners to ensure message relevance and format effectiveness.
Ensure compliance with platform policies best practices and brand standards.
Qualifications :
Bachelors degree in Marketing Communications or a related field.
2 to 3 years of experience managing and optimizing paid social advertising campaigns.
Strong understanding of performance marketing strategies (conversion attribution retargeting).
Proficiency with performance analysis and tracking tools (Google Analytics advertising platforms reporting tools).
Strong analytical skills attention to detail and a structured approach to work.
Ability to manage multiple priorities in a fast-paced environment.
Excellent communication skills and a collaborative mindset.
Interest in or familiarity with the fundamentals of ad trafficking and digital media performance including display and programmatic buying environments. (nice to have)
Proficiency in French and English spoken and written.*
* The role requires frequent communication in English both written and verbal with colleagues or partners in Quebec and internationally.
**Artificial intelligence tools are used to analyze applications whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.
Additional Information :
#LI-CB1
Employment Equity
At Transat we foster an environment where inclusiveness respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women members of visible minorities ethnic minorities aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation please contact us in order to work together in meeting adequately your needs.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
Since their beginnings, they have surrounded themselves with the best in order to support thousands of companies in their digital transformation! If you are looking for new challenges and want to participate in a human adventure rich in projects, go is for you! ??
