Merchandise Manager

As the Merchandise Manager you will support the development and oversee the execution of the category strategy for YETI ANZ across all channels. You will work closely cross-functionally to manage the commercial and go-to-market whilst delivering core business objectives.

Responsibilities:

• Take ownership of core YETI categories including product assortment management forecasting and product lifecycle management.

• Lead seasonal strategy development and execution identify growth opportunities and manage high-impact vendor relationships

• Own category financial performance including revenue profitability and inventory management to deliver against business objectives

• Define and execute category strategies tailored to each channel ensuring consistency and alignment with Brand standards

• Partner with Planning & Operations to ensure accurate forecasting inventory health and timely product availability

• Conduct post-launch reviews to assess performance and inform future strategies

• Influence global product development by sharing ANZ specific consumer insights and market trends

• Understand and analyse market context and trends consumer insights and competitive landscapes to identify opportunities

• Collaborate closely with Marketing across category marketing strategy development implementation and execution

• Monitor and analyse brand performance metrics including product sales pricing profitability market share ranks and campaign effectiveness

• Provide actionable insights and recommendations to optimise brand and category strategies to contribute to continued growth for the brand and achieve business objectives

• Develop long term product and marketing strategies leveraging consumer and market insights

• Drive sales and margin growth through effective category management practices to enhance customer experience and achieve commercial objectives

• Develop and implement strategies for categories and channels including product mix positioning product life-cycle and key selling strategies (in collaboration with Sales Marketing and Digital)

• Drive alignment and transparency with the Sales Marketing Product/Merchandising teams with a focus to improve customer experience and drive sales across all customer segments and channels

• Leverage data and insights to understand customer trends driving continuous improvement and sustainable brand growth

• Build deep industry knowledge and develop marketing campaign strategies to meet sales and KPIs

• Support and deliver product training across the team to ensure proper understanding recommendation and usage of the products to drive sales

Qualifications and Attributes:

• Previous experience with Product/Portfolio/Category management including forecasting and lifecycle management within retail or FMCG environment

• At least 8 years of experience in buying marketing or commercial roles specifically within Retail or FMCG

• Tertiary qualifications in Marketing Commerce Economics Business or equivalent.

• Excellent written and verbal communication skills with the ability to present information clearly and persuasively

• Advanced level experience in Excel BI and/or Tableau.

• Strong knowledge of category management including leveraging customer data and insights

• Proven ability to work across different categories and functions with strong negotiation skills and experience in matrix structures

• Ability to analyze data identify trends and draw meaningful conclusions

• Self-motivated and driven to be able to deliver outcomes and manage time efficiently and effectively