Recruitment Communications Coordinator Office of Enrollment Management Communications UTK

The Office of Enrollment Management Communications at the University of Tennessee Knoxville (UTK) invites applications and nominations for our Recruitment Communications Coordinator position. We are seeking candidates who can contribute in meaningful ways to enhance the accessibility of higher education fostering a diverse and inclusive academic environment and improving the recruitment and graduation of our students.The University of Tennessee Knoxville has been ranked by Forbes as one of Americas best large employers as recognized on the 2025 list.

The minimum starting salary for this position is$53938. Final compensation will be determined based on the candidates qualifications and experience.

This is an on-campus position with some hybrid/remote work schedule flexibility.

Enrollment Management Communications at the University of Tennessee Knoxville is looking to hire a full-time Recruitment Communications Coordinator to implement strategic recruitment tactics to create nurture and build relationships with prospective first-year transfer or international students and their families. This position supports the student journey in the undergraduate admissions pipeline by maintaining multiple lead generation platforms collaborating with the Office of Communication and Marketing on lead generation strategy & user journeys online strategizes social media marketing and digital ad placements manages lead data & reporting and executes a robust communication strategy for students interested in attending UT.

Tasks include:

Coordinating content development & strategy for mass email & SMS marketing.

Monitoring the health and accuracy of data in Slate our CRM system and providing systematic updates as needed to ensure the campaign runs smoothly.

Serving alongside the Office of Communication & Marketing to collaborate and identify opportunities for improvements to digital marketing partnerships and further streamline RFI lead generation and lead nurturing.

Influencing & supporting the selection of names for the university to license and subsequent outreach strategies.

Monitoring content lead generation platforms such as Niche SCOIR College Board Connections and others.

Contributing to admissions recruitment tactics by developing content for prospective first-year transfer and international students and their families.

Developing strategic communication plans for recruitment and outreach efforts to prospective first-year transfer and international students.

Contributing to content creation for websites print pieces and social media for prospective student audiences.

Leading and maintaining strategic RFI management.

Communicating project requirements delivery of assets and production timelines with stakeholders.

Developing a schedule of communication tactics confirm scheduling with stakeholders and monitor deployments for completion and deliverability.

Monitoring content calendar to ensure optimal timing for various digital and tangible marketing collateral.

Required Education and Experience:

Bachelors Degree

Minimum 2 years of professional experience including internship or practicum experience related to duties and responsibilities:

Experience working under tight deadlines.

Experience with mass email & SMS distribution programs.

Experience with Mac operating systems and Microsoft Office.

Familiarity with databases and list management.

Required Knowledge Skills and Abilities:

Knowledge of digital marketing HTML email and SMS text marketing best practices.

Knowledge of CRM systems account origin sources and creating dynamic form content.

Data-driven adaptable mindset that can make changes mid-campaign if needed.

Ability to manage and lead multiple concurrent projects from a variety of stakeholders.

Must exhibit exceptional attention to detail and have the ability to produce high-quality work in a fast-paced environment.

Strong written and verbal communications.

Ability to develop written communications for various audiences and mediums.

Must have the ability to learn be flexible to change and be innovative.

Ability to effectively communicate with stakeholders at various levels with a variety of backgrounds.

Ability to be creative and proactive yet disciplined in order to prioritize workload.

Willingness to cross-train and learn other skills from EM Communications team members.

Preferred Education and Experience:

Slate Salesforce or other similar CRM systems

Asana or other similar project management system

Emma MailChimp Constant Contact or other similar email marketing platform

SCOIR Intersect College Greenlight Campus Reel or other college recruitment platforms

HTML editors and coding

Dynamic form content

Tableau dashboards & developing campaign reports

Preferred Knowledge Skills and Abilities:

Knowledge of higher education workflow.

Knowledge and understanding of one or more production disciplines: print digital and broadcast (multimedia).

Sound knowledge of Slate or similar CRM system and Asana or similar project management system.

Knowledge of social media platforms such as X (Twitter) Instagram Facebook YouTube Snapchat and TikTok.

Knowledge of university style and communications standards.

Ability to develop content for different audiences and maintain the same brand/voice regardless of target audience.

Ability to interpret data and read reports to make best decision for the future of the campaign.

Benefits:

University of Tennessee employees are eligible for a comprehensive suite of benefits that includes:

Generouspaid leave accruing up to 24 days of vacation and 12 days of sick leave annually plus 14 paid holidays and administrative closing days

Flexible work arrangements offering a hybrid schedule to most team members

Educationbenefitsfor employees and their dependents at UT System campuses

Retirementand deferred compensation plans including 401(k) 403(b) etc.

Comprehensive medical dental and visioninsuranceplans

Employeediscountsto attractions services and goods

The Division

TheEnrollment Management (EM) division comprises more than 190 full-time staff who serve our students through the following departments and functions: Undergraduate Admissions International Recruitment Transfer Center One Stop Student Services Financial Aid and Scholarships the Center for Financial Wellness University Registrar Pre-college Research Excellence Programs EM Research & Analytics EM Communications and EM Operations. The Division of Enrollment Management is committed to ourVision Mission and Values. We are passionate about fulfilling our land-grant mission of accessible education and making an impact that will transform lives through the student experience.

The University of Tennessee Knoxvilleis the state of Tennessees flagship university and is classified as a Carnegie Research 1 institution. As a land-grant university and as Volunteers serving our state and nation is key to our mission. UT enrolls over 35000 students (more than 6000 graduate/professional students) at its Knoxville campus. Led by the example of our Chancellors Cabinet and theirPrinciples for Engagement the University of Tennessee Knoxville builds and supports an inclusive community that provides opportunities to lead serve and engage as Volunteers and citizens. We strive to create a welcoming community rich with diverse experiences. We seek colleagues who are committed to teamwork and have a passion for working with and serving all constituents. We especially seek candidates who have an ability to contribute in meaningful ways to the goals of the university.

The Knoxville Community:Nestled in the foothills of the Great Smoky Mountains Knoxville has a metropolitan statistical area population of more than 850000 people. We enjoy a dynamic culture that includes numerous theaters and museums a vibrant and diverse music scene including a symphony orchestra and an opera company world-class restaurants numerous cultural festivals and an active downtown market square. Surrounded by lakes and the Tennessee River the Knoxville area boasts wonderful year-round water activities including boating fishing and swimming that make for scenic and breathtaking views of the area. Knoxville is located within easy driving distance to Asheville Nashville Atlanta and the Great Smoky Mountains and a days drive to Memphis Chicago and Washington D.C.

For full consideration applicants should submit a cover letter detailing relevant experience along with a resume and the name e-mail address and telephone number of three to five professional references. References will not be contacted without explicit permission of the candidate.