As aProduct Marketing Managerat Cognex you will bridge the gap between ourindustry-leadingmachine vision technology and the B2B buyers evaluating our solutions. You will define product positioning messaging and go-to-market strategies while supporting the creation of high-impact content that clearly communicatesour productsvalue to prospective customers. This role blends technical understanding strategic marketing and theability to translate technical concepts into impactfulproduct marketing for industrial B2B audiences.

This role will report to the Senior Manager of Content Marketing and will be a part of our Global Marketing team.

Key Responsibilities

Product Positioning & Messaging

• Develop and refine compelling product messaging that resonates with B2B buyers at all stages of the decision journey.

• Translate complex technical functionality into clear customer-focused value propositions.

• Support product launches with go-to-market strategies messaging frameworks and positioning tools.

Market & Competitive Insights

• Gather market intelligence analyze trends and track competitor offerings to inform positioning and strategic initiatives.

• Provideactionable insightstoSales Product Management and Marketing teams to drive competitiveadvantage.

Content Enablement (Strategic & Hands-On)

• Own thecreation of technical sales enablement assets (datasheets solution briefs case studies presentations videos)

• Ensure technical accuracy and clarity in content that supports decision-making and accelerates the sales cycle.

Sales Enablement & Cross-Functional Collaboration

• Work closely with Product Managementand Salesto align messaging and go-to-market strategies.

• Educateinternalteams on product value positioning and differentiation in a way that is practical and actionable.

Performance & Optimization

• Trackadoptionand effectiveness of product marketing materials and campaigns.

• Use data-driven insights to refine messaging positioning andfuturego-to-market strategies.

Required Qualifications

• Bachelors degree in Marketing Engineering Communications or related technical discipline.

• 10 years of experience in product marketing preferably within B2B technology or industrial automation.

• Demonstrated ability to translate complex technical concepts into clear compelling narratives for technical and non-technical audiences.

• Strong analytical strategic and project management skills.

• Excellent collaboration and communication skills with experience influencing cross-functional teams.

Ideal Candidate

The ideal candidate is a strategic product marketer who can shape clear customer-facing narratives understands how industrial or technical products are evaluated andpurchased and positions complex technology in a way that is credible compelling and easy to understand.

You are someone who:

• Thinks in terms of positioning differentiation and go-to-market strategynot just deliverables.

• Enjoysdigging into details asking the right questions and translating complexity into customer value.

• Hasexperience partnering closely with Product Management to influence messaging launches and roadmap communication.

• Balances big-picture strategy with hands-on execution especially in fast-moving or resource-constrained environments.

• Iscollaborative pragmatic and comfortable influencing without formalauthority.

Experience in industrial automation machine vision robotics or adjacent B2B technology markets is a strong plus but notfor someone who can quickly learnnewtechnical domains.

Why Cognex

Cognex is the global leader in industrial machine vision. We are a financially strong international company with a Work Hard Play Hard Move Fast culture that celebrates innovation and determination. Our employees are passionate about solving the toughest challenges in industrial automation and we offer a comprehensive benefits package including a 401(k) with company match and a hybrid work model.