Associate Director of Web Strategy

Knoxville, TN - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Description

The University of Tennessee Foundation Inc (UTFI) invites applications and nominations to fill the position of Associate Director of Web Strategy for the University of Tennessee Knoxville. Reporting to the Director of Digital Communications the Associate Director of Web Strategy is responsible for advancing the Division of Advancements web communications strategy with a primary focus on Advancement web platforms data analytics and performance optimization.

This role will provide strategic and technical leadership for Advancements web presence translating division priorities into effective data informed digital experiences that support fundraising alumni and donor engagement stewardship and reputation building.

Responsibilities

Job responsibilities include but are not limited to:

Web Strategy Development and Oversight: Leads strategy architecture and execution for Advancement web platforms ensuring sites forms and digital initiatives align with division priorities user needs branding accessibility SEO and campus standards. Oversees complex web projects major platform changes and Formstack development while serving as the primary digital resource for Advancement partners across alumni giving and development functions. Represents Advancement in campus-wide web governance and collaborates with OCM and OIT to ensure consistency usability and compliance.

Data Analytics and Performance Optimization: Leads web performance analysis using Google Analytics Google Tag Manager and UTM tracking to measure traffic engagement conversions and campaign effectiveness. Develops dashboards reports and actionable insights for Advancement partners and leadership including SEO optimization and metrics for digital effectiveness and brand awareness. Serves as the teams accessibility expert monitoring digital channels for WCAG 2.0 compliance and advising on best practices to improve usability and outcomes.

Digital Coordination and Partnership: Collaborates with the Digital Strategy and Innovation team and campus partners to align web tools standards and technical solutions with foundation-wide best practices and Advancement goals. Coordinates web project timelines reviews and approvals while working closely with digital communications colleagues to ensure web strategy supports campaign priorities donor engagement event participation and stewardship outcomes.

Qualifications

Required Education and Experience

The candidate who fills the Associate Director of Web Strategy position is required to have:

Bachelors degree
3 years of professional experience in web development digital strategy analytics or digital communications.
Demonstrated experience working in WordPress or comparable content management systems.
Proficiency with Google Analytics and Google Tag Manager; experience developing and interpreting data-informed insights.
Working knowledge of HTML and CSS; general understanding of JavaScript concepts and how scripts affect web performance and tracking.
Strong understanding of web accessibility principles and standards (WCAG) with experience applying inclusive design practices.
Knowledge of SEO best practices and performance optimization techniques.
Strong analytical organizational and project management skills.
Ability to communicate technical concepts clearly to non-technical partners.
Collaborative solutions-oriented mindset and a commitment to advancing the mission of The University of Tennessee Knoxville.

A valid drivers license with an acceptable driving record is required due to travel responsibilities of the position. UTFI reserves the right to consider all appropriate general any significant driving offense less than 12 months old will eliminate the application from consideration for the position.

Note - Candidates holding a graduate degree must have at least 1 years of experience.

Preferred Education and Experience

In addition to meeting the required qualifications the preferred candidate will have:

Masters degree
Higher Education experience preferred.

Application Process: Priority will be given to applications received on or before February 2nd via our DASH application system. Applications must include a completed candidate profile cover letter and resume. Applicants may also attach a link to their website work to showcase their expertise. Candidates selected to move forward in the evaluation process will be asked to provide contact information for three professional will not be contacted without explicit permission of the candidate.

When determining minimum qualifications only information entered into the candidate profile can be considered. Please ensure your candidate profile is completed in its entirety as it relates to qualifying education/work experience.

Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment visa status.

Questions about the search may be directed to

Target Start Date: April 1 2025

Benefits: The Foundations greatest asset is our team. Foundation employees are eligible for a comprehensive suite of benefits that includes:

Generous paid leave accruing up to 24 days of vacation and 12 days of sick leave annually plus 14 paid holidays and administrative closing days
Flexible work arrangements offering a hybrid schedule to most team members
Education benefits for employees and their dependents at UT System campuses
Retirement and deferred compensation plans including 401(k) 403(b) etc.
Comprehensive medical dental and vision insurance plans
Employee discounts to attractions services and goods

The Foundation:The University of Tennessee Foundation Inc. is a not-for-profit 501(c)3 organization that serves as the preferred channel for private contributions benefiting students and faculty within the UT System. With a vision of being one of the top-performing advancement organizations in higher education UTFI is committed to enhancing the educational landscape across the University of Tennessee campuses.

The University of Tennessee Knoxville has been advancing knowledge and enriching lives since its founding in 1794. Tennessees flagship public research university UT Knoxville is a diverse community whose shared commitment to discovery creativity and education combines with a tradition of service and engagement to carry the Volunteer spirit throughout the state and around the world. UTs campushome to more than 36000 students and 9000 faculty and staff membersis part of the vibrant city of Knoxville located on the Tennessee River with the Great Smoky Mountains nearby.

The UT System: The University of Tennessee System is comprised of campuses at Knoxville Chattanooga Pulaski Martin and the Health Science Center at Memphis; the Institute of Agriculture; and the Institute for Public Service.

The University of Tennessee Foundation Inc. is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA employer. All qualified applicants will receive equal consideration for employment without regard to race color national origin religion sex pregnancy marital status sexual orientation gender identity age physical or mental disability genetic information veteran status and parental status or any other characteristic protected by federal or state law.

Required Experience:

Director

DescriptionThe University of Tennessee Foundation Inc (UTFI) invites applications and nominations to fill the position of Associate Director of Web Strategy for the University of Tennessee Knoxville. Reporting to the Director of Digital Communications the Associate Director of Web Strategy is respon...