Marketing Manager develops implements and oversees marketing strategies to promote a companys brand products or services involving market research campaign execution across digital/traditional channels budget management team leadership and performance analysis (KPIs/ROI) to drive growth and align with business goals working closely with sales product and creative teams.
Key Responsibilities
Strategy & Planning: Develop multi-channel marketing plans identify target audiences and set objectives.
Campaign Management: Lead the execution of campaigns (digital content social events) from start to finish.
Team & Agency Leadership: Manage internal marketing teams or external agencies.
Budgeting: Oversee marketing budgets and resource allocation.
Market Analysis: Conduct research on consumer trends market conditions and competitors.
Performance Tracking: Set KPIs analyze metrics (conversion rates ROI) and report on campaign effectiveness.
Collaboration: Partner with sales product and creative teams to ensure alignment.
Core Duties
Develop advertising and promotional materials.
Manage brand image and public relations.
Utilize data analytics to refine strategies.
Brainstorm new ideas for campaigns.
Skills & Qualities
Strategic thinking and critical analysis.
Strong leadership and communication.
Creativity and problem-solving.
Data-driven approach.
In essence they are the bridge between a companys offerings and its customers responsible for making sure the right message reaches the right people effectively.