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Job Summary

The Sr. Marketing Strategist is responsible for delivering best in class branded marketing and loyalty strategies across multiple portfolios and channels. Leveraging data-driven insights and vertical expertise the Sr. Marketing Strategist develops scaled marketing strategies for assigned market segments brand partners or verticals and independently coordinates execution of those strategies. This position develops scaled existing cardholder marketing activities that drive strong sustainable mutually beneficial growth in Accounts Receivable Credit Sales and Profit. The Sr. Strategist works closely with their leader peers multiple internal groups and external agencies/vendors to develop and scale marketing programs. The Sr. Strategist works independently to develop a book of their own campaigns and assists the Marketing Manager on development and strategic execution of more complex strategies.

Essential Job Functions

• Oversees the management of program strategy brief execution participates in stakeholder meetings and coordinates campaign analysis. Maintains the teams marketing calendar and results trackers as needed. Strong task prioritization and coordination skills needed. - (30%)
• Leads the execution of campaign strategies partnering with cross-disciplinary teams. Ensures campaigns are timely and flawless adhering to legal and regulatory standards. Reviews marketing collateral manages program timelines and coordinates across matrix organization. Contributes to process improvements and documentation revisions. Prioritizes tasks and manages campaigns simultaneously. - (20%)
• Partners with analytics partners to develop campaign performance reporting and continuous monitoring. Compiles and contribute to marketing campaign hindsight analyses and insights to prepare for results sharing across internal and external stakeholders. Assists ion creation of actionable next steps based on campaign learnings. - (20%)
• Develops marketing plans for specific verticals/products. Optimizes program performance to achieve/exceed KPIs. Assesses campaign results for strategic improvements. Independently addresses campaign needs and responds to strategic initiatives. Identifies new program ideas manages programs coordinates meetings and reports results. Supports Manager on campaigns and portfolios as needed. - (10%)
• Provides cost and revenue information to ensure alignment on marketing investment decisions. Works to ensure campaigns fulfill strategic objectives and drive profile use of marketing funds. - (10%)
• Acts as first line of defense overseeing adherence to bank compliance standards related to capabilities and omni-channel marketing materials. Assist with teams implementation of necessary legal compliance and other required regulatory practices and/or documentation to mitigate execution errors and mitigate regulatory concerns. - (5%)
• Provides peer feedback and training to junior associates. Demonstrates leadership by training peers and being a knowledge resource. Called upon to lead or participate in special projects across the Marketing Center of Excellence. This could include broader process improvement exercises integration of new/different regulatory or compliance directives channel optimization work etc. - (5%)

Minimum Qualifications

• High School Diploma or GED
• 8 years experience in Marketing Finance Project Management Advertising Communication Business Management or related fields.

Preferred Qualifications

• Bachelors Degree in Marketing Finance or a related field.
• Experience in building marketing plans and strategies for credit cards/payments.
• Experience in financial services marketing.
• Proven track record of managing successful marketing campaigns.

Skills

• Marketing Campaign Management
• Microsoft Office
• Multi-Channel Marketing Campaigns
• Prioritization
• Marketing Campaign Development
• Marketing Campaign Planning
• Marketing Campaign Reporting
• Proactive Problem Solving

Reports To: Manager and above

Direct Reports: 0

Work Environment

• Normal office environment. (Remote or Hybrid) 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Physical and Mental Requirements

To perform this job successfully an individual must be able to perform each essential job function satisfactorily and meet the physical mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions absent undue hardship.

• Communicate/Hearing
• Communicate/Talking
• Stationary Position/Seated
• Typing/Writing
• Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time the Company reserves the right to add and/or delete essential functions from this job at any time.

Salary Range (unless otherwise noted below):

$87900.00 - $159200.00

Full Salary Range for position:

California: $101000.00 - $198900.00

Colorado: $87900.00 - $167100.00

New York: $96600.00 - $198900.00

Washington: $92200.00 - $183000.00

Maryland: $92200.00 - $175100.00

Washington DC: $101000.00 - $183000.00

Illinois: $87900.00 - $175100.00

New Jersey: $101000.00 - $183000.00

Vermont: $87900.00 - $159200.00

Ohio: $87900.00 - $159200.00

The actual base pay within this range may be dependent upon many factors which may include but are not limited to work location education experience and skills.

Bread Financial offers medical prescription drug dental vision and other voluntary benefits (including basic and optional life insurance supplemental medical plans and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financials 401(k) plan.

All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (PSST) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.

Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.

Click here for more Benefits information.

About Bread Financial

• Bread Financial offers competitive pay a comprehensive selection of benefit options including 401(k).
• The Company is an Equal Opportunity Employer.
• Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for the Company.
• The Company participates in E-Verify.
• The Company will consider for employment all qualified applicants including those with a criminal history in a manner consistent with the requirements of all applicable federal state and local laws including the Los Angeles Fair Chance Initiative for Hiring Ordinance the San Francisco Fair Chance Ordinance and the New York City Fair Chance Act. Applicants with criminal histories are encouraged to apply.
• The Company complies with the Americans with Disabilities Act (ADA) as amended and all applicable state/local laws. The Company will provide accommodations to applicants needing accommodations to complete the application process. Applicants with disabilities may contact the Company to request and arrange for accommodations. If you need assistance to accommodate a disability you may request an accommodation at any time. Please contact the Recruiting Team at .

Job Family:

Marketing

Job Type:

Regular