Marketing Data Analyst

Position:Marketing Data Analyst
Location:Remote/Hybrid North York Office (Monthly In-office Requirements)
Industry:Financial Services
Employment Type:Permanent/Fulltime
Salary: $85000-$110000

Company Information

Farber is one of Canadas oldestlargestand most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979 Farber has almost 300 employees working across the country and has helped well over 100000 Canadians get out of debt.

And nowwereembarking on our next stage of transformation & significant growth. To do that we are hiring experienced enthusiastic motivated innovative and client-centric team members to play critical roles in helping us reach our ambitious goals.

If this sounds exciting to you come join us to better serve the growing number of Canadians whoare in need offinancial help

Position Summary

Wereseekinga highly motivated Marketing Data Analyst to join our Data & Analytics team supporting both internal stakeholders and external agency partners. This role bridges the gap between our enterprise data strategy and the marketing organization helping drive high-impact campaigns through clean data efficient tooling and actionable reporting.

As a key member of the Data teamyoullplay a critical role in ensuring proper data governance architecture and serve as the primary data partner to Marketing and external vendors supporting andoptimizingtools such asPowerBIBigQuery Looker Studio Pro Campaign Manager 360 DV360 GA4/Analytics 360 and GTM 360.

Partnership with Marketing

Your primaryjob responsibility is the support of the marketing teams data needs. This responsibilityincludes:Dedicated support for our marketing teams efforts to increase their data capabilities. This includes involvement in initiatives that collect transform join and generate insights that inform senior management decisions.

Responsibilities

• Understand & apply foundational statistical conceptsforthe marketing industry.

• Review analyze and provide feedback on marketing data sets; including identification of gaps opportunitiesmethods for improving data collection.

• Assistin the development of marketing related solutions providing guidanceand feedback that steers solutions.

• Marketing report SME:Gather and communicate reporting needs for effective communication and presentation of our KPIs to the development-side of the Data Insights and Analytics team; Working as the in-between for our development and marketing teams (audience for the report).

• Support the development of audience profiles.

• Assistin efforts tojoin data across multiple databases and platforms.

• Usethe data from multiple sourcesto curate a holistic view of our clients and their journey through the pre-sales sales and customer lifecycles.
  
  TechnicalSupport(Not required but beneficial to have)

• Troubleshooting errors in SQL Power BI and other tools.

• Assistingin theextraction and transformation of data from various marketing tools includingBigQuery Looker Studio Pro Campaign Manager 360 DV360 GA4/Analytics 360 and GTM 360for use in our primary reporting suite.

• Providing guidance in the setup of various marketing tools to improve the collection and accuracy of our data.

This isa great opportunityfor someone with a strong analytical foundation who is eager to grow technical depth while gaining exposure to enterprise marketing platforms and cross-functional collaboration.

Accountabilities

• Ownership of Marketings performance reports; used by internal teams and external agencies.

• Accountable for thedata accuracyand qualitycontrol processes related to the reports. Dev. teams will help execute marketing teams will support investigations.

• Delivering insights that drive smarter data-informed decisions

• Analytics and data visualization to guide business strategy and elevate marketing performance.

• Support the creation and refinement of audience profiles attribution tracking and conduct funnel analysis tooptimizemarketing performance.
  
  Support data integration and reporting across:

• PowerBI

• BigQuery

• Looker Studio Pro

• Google Analytics 4 / Analytics 360

• GTM 360

• Campaign Manager 360 / DV360

• Ensure data quality governance and consistency across tools and reports

• Collaborate to develop curated datasets for external agency use

• Lead reporting automation andoptimizeworkflows

• Participate in vendor check-ins and help translate business needs into technical tasks

• Create planning/forecasting models and explain the implications of suggestions.

Required Skills & Experience

• 35 years of experience in a data analyst or marketing analytics role

• Strong understanding ofofflinemedia ( OOH) and digital channels ( programmatic video socialorganic search); knowledge of media metrics ( reachCPMCTRCPCCPL ROAS)
  
  Experienced with:

• PowerBI

• SQL data transformationsand querying
  
  Advanced knowledge of:

• GoogleBigQuery

• Looker Studio / Looker Studio Pro

• GA4 / Google Analytics 360

• Understanding of digital marketing metrics campaign tracking and attribution

• Ability to communicate data insights clearly to non-technical stakeholders

• Experience supporting or working alongside marketing teams or agencies

• Comfortable juggling multiple stakeholders and working cross-functionally

Preferred Qualifications:

• Experience with other BI tools

• Exposure to data governance or security best practices

• Experience with tagging UTM strategy or conversion tracking setups

• Experience in marketing mix modelling (MMM)predictive attributionandotherattribution models (multi-touch data-driven)

• Familiarity with Dynamics 365 Sale and Customer Insights

• Familiarity with GTM / GTM 360

• Familiarity with CM360 and DV360 (nice to have)

WhatYoullGain

• Hands-on experience with enterprise marketing and data platforms
• Exposure to data governance architecture and stakeholder management
• Opportunity to contribute to a major marketing transformation project
• Career growth within a data-driven organization

Benefits and Perks

• Flexible work model
• Vacation and wellness days
• Extended health and dental coverage plus virtual doctor services
• Employee Assistance Program and mental health resources
• Company-matching retirement savings plan
• Financial support for professional development
• Annual company events
• Exclusive access to perks and discounts

Our Culture at Farber

At Farberwerein the business of helping people and this ethos extends not only to our clients but to our team members and partners. We are committed totaking actionand delivering an inclusive diverse andequitableworkplace that our team members experience every day. This commitment also shapes our culture which is one of a are proud to have a dedicated culture committee led by volunteers who organize events organize awards for recognition and support the many holidays in our communityto celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates whorepresentthe diversity of Canada.

• If yourequireany accommodations throughout the recruitment process including alternate interview formats accessible materials or any other accommodations we encourage you to contact us at.

We thank all candidates forsubmittingtheir resume; however only those selected for an interview will be contacted.