Brand Manager, Wholesale Marketing
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Job Location:
Chicago, IL - USA
Monthly Salary:
$ 105000 - 125000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
COMPANY OVERVIEW
Cresco Labs is one of the largest public vertically integrated multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality most awarded and most popular cannabis products in America. With dozens of locations nationwide our owned and operated Sunnyside dispensaries provide a welcoming positive judgement-free place to shop for anyone at any point on their cannabis journey.
Founded in 2013 Cresco Labs mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry our teams are constantly focused on supporting the needs of our fellow colleagues consumers customers and communities alike. With a focus on Social Equity and Educational Development our SEEDTM initiative ensures that our company reflects the communities in which we serve ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.
At Cresco Labs we aim to revolutionize and lead the nations cannabis industry with a focus on quality and consistency of product and to bring legitimacy to the industry with the highest level of integrity and professionalism.
If youre interested in joining our mission click the below links to join our team today!
MISSION STATEMENT
At Cresco we aim to lead the nations cannabis industry with a focus on regulatory compliance product consistency and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity strictly adhering to regulations and promoting the clinical efficacy of cannabis. As Cresco grows we will operate with the same level of professionalism and precision in each new market we move in to.
JOB SUMMARY
As Cresco Labs accelerates the development of its brand portfolio the company is seeking aBrand Managerto join our corporate Marketing team in Chicago this role you willbe responsible forthe day-to-day leadershipto bringa collection ofthe top national cannabis brands to the next will leadthe national strategy ofbrand positioning brand strategy near-in packaging and product development communications and work closely with the retail andregional wholesalemarketing teams to define consumer promotions and in-store support. To do so you will work closely with cross-functional partners across sales supply chain compliance operations finance and many others to drive key initiatives and deliver results.
CORE JOB DUTIES
- Developimplementand managea clear brand marketing strategy for key Cresco Labs brandsto set business up for both short-term and long-term success.
- Lead the development of annualmarketingplansdistilling an insights-basedsituational assessmentidentifyingkey strategic imperatives andcascading tocore tactical brand initiatives.
- Collaborate withregionalwholesalemarketingand retailteamsto develop and implement astrategicactivation plantoestablishbrand awareness and product understandingwithclear KPIs and measurement plan.
- Manageachannelstrategy and keyactivationswithin those channelsforthe brands including ecommerce digital & social media and earned media.
- Analyze and report on sales metrics market trends competitive activity consumerinsightsand other data to strengthen ongoing brand projects and evaluate business performance to inform short and long-termbrandstrategies.
- Lead the expansion and commercialization of brands into new states along with the cross-functional development of line extensions incremental packaging improvements and other new business opportunities.
- Support test and learninitiativesto gain greater understanding ofcustomerdemands in a dynamic and changing marketplace.
- Effectively brief and manage internal and/orexternal agency partnersin service of the development and execution of brand communications and integrated marketing campaigns across all channels.
- Serve as the key representative for the brands across the organization and present brand strategies and plans to senior leadershipand cross-functional partners.
REQUIRED EXPERIENCE EDUCATION AND SKILLS
- Bachelorsdegreerequired.
- Traditional CPG brand management experience with3 years of experience in marketing.
- Track recordof identifying building and delivering growth within a fast-moving organization.
- Ability tomanage complexity andthrive in environments with minimal process and structure.
- Demonstrated successanticipatingfuture business opportunities and developing strategies that address them proactively.
- Experience working in matrixed environments and building productive cross-functional teams that drive to specific goals.
- Strong numerical and analyticalskillset withabilityto interpret quantitative data.
- Exceptional project management and organizational skills arerequired.
- Strong communicationskills (exceptional listening skills persuasive and professional communicator)isarerequired.
- Drives vision and purpose to rally actionsupportand optimism for the future of the business.
- Entrepreneurial and team-oriented spirit.
- Acts with a clear sense of ownership and accountability
- Genuine interest in and passion for the cannabis industry isrequired.
BENEFITS
Cresco Labs is proud to offer eligible employees a robust offering of benefits including major medical dental and vision insurance a 401(K)-match program FSA/HSA programs LTD/STD options life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles location or position.
In accordance with any local and state compensation laws the compensation listed is the current estimated range for the position. Final offer details and future compensation may be determined by multiple factors including but not limited to geographic location market compensation data skills experience and other relevant factors. For questions about this please discuss with your recruiter during the interview process.
Pay Range
$105000 - $125000 USD
ADDITIONAL REQUIREMENTS
- Must be 21 years of age or older to apply
- Must comply with all legal or company regulations for working in the industry
Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.
California Consumer Privacy Act (CCPA) Notice to Applicants:
Please read theCalifornia Employee Privacy Notice(CA Privacy Notice) regarding Sunnyside* and its affiliate Cresco Labs policies pertaining to the collection use and disclosure of personal information. This CA Privacy Notice supplements the information contained in theSunnyside* Privacy Policyand applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting
Reporting a Scam:
Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo they may appear to originate from an official-looking email address or web site or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.
Please note that Cresco Labsdoes notask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our careers pages.
We are working diligently to block this from if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.
If you are in doubt please contact us atwith questions.
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
