Shopper Insights Lead

Mars: Where your Tomorrow Starts Today!

Mars is a family-owned businessthat hasbeen making products for peopleand their petsfor more than 100 years.Werebehind some of the best loved brands in the world including MARS SNICKERS EXTRA ECLIPSE PEDIGREE WHISKAS DOLMIOBENS ORIGINAL MASTERFOODS andROYAL CANINORIJEN ACANAwe arededicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people communities and the planet can truly thrive.

About the role:This role will be working for our MarsPetcaresegmentwhere we make life better for pets and their owners.

Role Title:ShopperInsights Lead
Location:Melbourne Vic

Hours:Full-time permanent

Reporting to:Consumer & Market Insights Director - Mars Pet Nutrition Australia

TheShopperInsights Lead willbeaccountable fordrivingcompetitive advantage for Mars Petcare via the delivery of superior and compellingShopperinsights to unlock strategies that drivedevelopment of superior customer strategies decisionmakingand market activations

Whatyoulldo:

• Manage and execute complex and challenging insights projects focussed upon generating superior understanding of Petcare shoppers along the whole Path to Purchase and in an Omni-channel (Bricks and Mortar On-line and Specialityretailerss) context incl.: Shopper Funnels; Shopper Missions; Eye Tracking; Path to Purchase; Channel and Retailer Choice; and In Store Decision Making

• Provides market understanding including estimates of market size where data is unavailable toprovidea view of total market context.Assists the Consumer and Market Insights lead in preparing market context analysis for Strategy Days and Global visits.

• Delivers insights as compelling retailer sell in stories that link Petcare Strategy to Retailer strategies and Category Growth via the Category Vision.

• Represent the shopper in the3 yearGrowth Planning process to enable superior opportunity identification

• Stimulate guide and influence Category Growth Driver application by Retailer / Channel

• Support and guide business teamsregardingthe strategic sell of strategy

• Works closely with consumer insights colleagues tocreate shared understanding and single story of the consumer to shopper/path 2 purchase journey

• Continuous improvement of insight Methodologies and Research practices resulting in definitive better/best practice

What you need to bring:

• ABachelorsdegree in either Economics StatisticsMathematics or Data Science

• 4years experienceinshopper insights or category lead roleswhere you havepartneredacross the organization to analyse a range of internal & external data sources drawing out key insights and forming recommendationsthat stronglylinksto business strategyideally gained in an FMCG or retail/grocery business

• Demonstratable experience in the analysis of a range of internal & external data sources drawing out key insights and forming recommendationson the basis ofsolid commercial knowledgewith linksto business strategy.

• Superior analytic tool skills including strong Excel Data Visualisation and statistical analysis experience power BI reporting skills and/or SQL skills well regarded

• 4 years working experience with sales data such asCircanaQuantium Synergy

Whyyoulllove working for Mars:

• Purpose:Help craft beloved brands with a legacy ofover 100 years oflocal manufacturingmaking productsthatpeople and petswillloveall while helping to build a more sustainable future.

• People:Aculture that values your contributions fosters leadership and recognises the impact you make. Your work truly matters here.

• Development:Shape your career with personalised development and real opportunities to grow from day one.

• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.

Mars is an equal opportunityemployerand all qualified applicants will receive consideration for employment without regard to race colour religion sex sexual orientation gender identity national origin disability status protected veteran status or any other characteristic protected by law.

We know everyones needs are different andwerecommitted to making our application process accessible and supportive for all candidates.If you require any adjustments along the way simply let us knowinyour application form.Wellwork with you to understand what will help you feel comfortable and supported.We are pleased to provide suchassistance and no applicant will be penalizedas a result ofsuch a request.