Director, Lifecycle Operations
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Director Lifecycle Operations
Location: New York NY (Hybrid 4 days in office)
Overview (Why This Role)
The Director of Lifecycle Operations is the operational engine behind our email and lifecycle marketing programsensuring every message we send is timely targeted and flawlessly executed. This role will shape how millions engage with our brands daily driving long-term audience and revenue growth through cutting-edge marketing infrastructure.
About Hearst Magazines (Why Us)
Hearst Magazines portfolio of more than 30 iconic brands in the Cosmopolitan ELLE Esquire Good Housekeeping Harpers BAZAAR and Popular Mechanics inspires entertains and builds new and bold experiences for an engaged and growing audience across digital video social and print reaching nearly 130 million readers and site visitors each month. With sophisticated content creation cutting-edge technology and industry-leading data capabilities we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the worldand together we are shaping whats next.
Key Responsibilities (What You Are Doing)
- Lead and mentor a team of specialists executing campaigns across email SMS and other owned channels
- Define and implement scalable processes that drive efficiency accuracy and speed to market
- Drive continuous improvement in workflows templates and governance models within our ESP (Sailthru)
- Partner cross-functionally to design and deploy automated customer journeys for acquisition onboarding retention and re-engagement
- Leverage AI machine learning and automation to enhance segmentation targeting and personalization
- Collaborate with Data Product and Engineering to support advanced data strategies and platform innovation
- Evaluate and implement new martech tools to improve campaign orchestration and performance
- Establish operational visibility through calendars SLAs and performance dashboards
Qualifications (What Were Looking For)
- 8 years in lifecycle marketing CRM or marketing operations including 3 years managing teams
- Proven experience scaling lifecycle programs across email SMS and other owned channels
- Deep familiarity with ESPs (Sailthru a plus) automation workflows and data-driven marketing
- Expertise in designing processes testing frameworks and applying technology to drive operational efficiency
- Strong analytical and project management skills with a detail-oriented mindset
- Passion for building systems that enhance both team performance and customer experience
- Hybrid role based in NYC; in-office presence required 4 days per week
What We Offer
- Work with the Best: Collaborate with top-tier professionals across media advertising tech fashion lifestyle and publishing shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs immersive workshops and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical dental and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks including a 401(k) plan with a generous company match.
Compensation
The base salary for this role is between $130000 - $150000. The actual base pay offered is dependent upon many factors such as: transferable skills work experience business needs and market demands. The base pay range is subject to change and may be modified in the future.
Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or any other characteristic protected by law.
Required Experience:
Director
Key Skills
- Employee Relations
- Employee Evaluation
- Management Experience
- Profit & Loss
- Conflict Management
- Operations Management
- Project Management
- Budgeting
- Leadership Experience
- Supervising Experience
- Leadership management
- Financial Planning
About Company
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous ... View more
