Senior Digital & Performance Marketing Manager

Responsible for driving customer acquisition lead generation and revenue growth through digital channels. This role is both strategic and hands-on overseeing the planning execution and optimization of paid media campaigns across platforms such as Google Ads Meta (Facebook/Instagram) LinkedIn and programmatic display.

They serve as a performance leader across all digital campaigns using data and analytics to continuously improve results and ensure cost-effective a multi-brand franchise environment they also help allocate budgets and support both consumer marketing and franchise development initiatives by providing technical input to consumer teams as needed.

Key Responsibilities

• Develop and manage paid media strategy (Search Display Social Video Retargeting)
• Own campaign execution and optimization across platforms (e.g. Google Ads Meta LinkedIn)
• Track KPIs like CPL ROAS CAC and drive continuous testing & improvement
• Collaborate with brand teams to operationalize brand content
• Lead conversion tracking setup attribution modeling and A/B testing
• Oversee SEO and landing page performance to improve quality scores and lead volume
• Partner with content creative and web teams to ensure campaign alignment
• Manage reporting dashboards and communicate performance to stakeholders

Qualifications :

• 58 years in digital marketing with a strong focus on performance media
• Hands-on experience managing 6-figure digital budgets across multiple channels
• Analytical mindset with deep experience in Google Analytics GA4 UTM strategy
• Prior experience in franchise or multi-brand environments a plus
• Comfortable working cross-functionally with creatives brand teams and sales leaders

Additional Information :

Once you become part of our amazing team of winners youll enjoy:

         Competitive compensation

         Comprehensive training to hone your skills at our headquarters

         Travel opportunities

         Medical Dental Vision and Life insurance coverage

         Short- and Long-term disability insurance

         Generous time off and paid holidays

         401(k) plan with company match

         Social gatherings and team building activities

         Leadership workshops for personal development

         Recognition for our top performers

         Philanthropy a chance to give back to the community

Join us at United Franchise Group a global leader for entrepreneurs!  

                                                            Apply now!

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time