Marketing Manager, Life Sciences

This role is based in our Boston office.

About the Role:
We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of integrated year-round marketing strategies for our portfolio of events. This role is perfect for a creative and strategic problem-solver who thrives in a fast-paced collaborative environment and is passionate about delivering impactful campaigns that drive audience engagement and business growth.

Key Responsibilities

Campaign Planning & Execution

• Develop and execute integrated marketing strategies aligned with business objectives and event-specific goals.
• Create and manage detailed campaign plans schedules and timelines to ensure on-time delivery across all initiatives.
• Lead multi-channel demand-generation campaigns including digital advertising paid media email marketing social media and media partnerships.
• Craft compelling audience-specific messaging and creative for websites email campaigns advertising and promotional materials.
• Leverage AI tools and prompt writing to enhance efficiency and maximize campaign performance.
• Ensure consistent application of value propositions positioning and brand standards across all marketing assets.

Partnerships & Cross-Functional Collaboration

• Build and manage relationships with external partners to ensure successful marketing activations.
• Collaborate with Informa marketing leads across verticals and shared services to identify and execute partnership opportunities.
• Align messaging and strategies across Marketing Sales Customer Success and Product teams to ensure consistency.

Insights & Analysis

• Analyze campaign performance and marketing data to evaluate effectiveness optimize spend and improve ROI.
• Develop a deep understanding of target audiences and customer segments collaborating with cross-functional teams to refine personas and tailor messaging.
• Track and report performance trends using insights to continuously improve campaign strategies.

Reporting & Budget Management

• Prepare and deliver regular status reports and performance updates for stakeholders highlighting results insights and ROI.
• Manage marketing budgets for assigned events including planning tracking and reconciliation.

Qualifications :

• Bachelors degree in Marketing Communications Business or a related field.
• 24 years of experience in a fast-paced deadline-driven B2B marketing role.
• Proven ability to independently manage and deliver complex multi-channel marketing campaigns.
• Strong understanding of the full marketing lifecycle including planning operations execution marketing automation AI-enabled tools optimization and budget management.
• Experience building growing and segmenting marketing databases.
• Deep knowledge of digital marketing (PPC SEO display and paid social) and content marketing.
• Creative and strategic problem-solver who challenges conventions and brings fresh ideas to audience engagement.
• Adept at balancing high-level strategy and ROI with detailed execution.
• Highly collaborative with the ability to build strong relationships across marketing sales operations design production and senior management teams.
• Ability to travel to events as needed 

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more
• Recognition for great work with global awards and kudos programs
• As an international company the chance to collaborate with teams around the world

The salary for this role is up to $68000 

This posting will automatically expire on 06/02/2026

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

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Remote Work :

No

Employment Type :

Full-time