Product Marketing Lead Assets

The Team: Grow Squad

You will join the Grow Squad the cross-functional team responsible for the Holding and Wealth pillars of our mission. Our goal is to empower Wise customers to live the life they want by making their money work as hard as it can.

We are redefining what a current account or savings account means for an international life. Through our Assets product we enable customers to move their money out of 0% interest holding accounts and into government-backed Interest assets or global Stocks all while retaining instant access to spend and send their funds globally. We have successfully launched Assets in the UK EEA Singapore Australia and Brazil managing billions in customer funds. Now we need to scale this impact to millions more users.

The Role

We are looking for a Product Marketing Manager to be the strategic commercial voice of the Assets product.

This is not a downstream marketing communications role. You will sit directly within the Product team working side-by-side with the Senior Product Manager Designers Analysts and Engineers. You will own the go-to-market strategy product positioning and lifecycle adoption for our investment products globally.

Your challenge is to explain complex financial mechanics (Money Market Funds Equity Indices Yields) in a way that is simple transparent and radically fair. You will bridge the gap between regulatory compliance and customer delight ensuring that users understand how to grow their wealth with Wise safely.

What You Will Be Doing

1. The Strategy & Positioning (The Why):

• Own the Narrative: You will define the global positioning for Wise Interest and Stocks. You will translate technical wealth-tech concepts (APY Yield Fund Performance Risk) into clear human value propositions that resonate with diverse customer segmentsfrom freelancers in Brazil to expats in Singapore.

• Market & Competitor Intelligence: You will be the expert on the landscapenot just other fintechs but traditional banks. You will map user needs and anxieties regarding savings and investments to inform the product roadmap ensuring we are building solutions that solve real problems not just features.

• Nomenclature: Work with Product Legal and Compliance to define how we name structure and present asset classes. You will navigate the tension between Assets (internal/regulatory) and Savings/Interest (customer benefit) to ensure clarity and trust.

2. The Launch & Go-to-Market (The How):

• Global Expansion: Lead the GTM strategy for launching Assets in new markets (e.g. expanding our footprint in APAC or the Americas) and deploying new asset classes. You will coordinate cross-functional teams (Legal Compliance PR Paid Media CRM) to execute flawless compliant launches.

• Sales & Support Enablement: Ensure our Customer Support (CS) and Sales teams understand the product inside-out. You will equip them with the pitch decks FAQs and battle cards needed to support customers and answer complex questions about risk and returns.

Qualifications :

A Bit About You

• Product Marketing Native: You have 4 years of experience in Product Marketing preferably within FinTech WealthTech or a high-growth B2C platform. You understand the difference between selling a product and positioning a product for market fit.

• Financial Literacy: You are comfortable with concepts like Assets Under Management (AUM) APY Yield Liquidity and Capital at Risk. You can explain the difference between a Savings Account and a Money Market Fund to a layperson without jargon.

• Regulatory Comfort: You view compliance not as a blocker but as a design constraint to master. You have experience working in regulated industries and crafting copy that is both compliant and compelling.

• Data-Driven Storyteller: You dont just write copy; you validate it. You are comfortable using data (SQL Looker Mixpanel familiarity is a plus) to measure the impact of your messaging and iterate based on conversion funnels.

• Global Mindset: You understand that wealth and savings mean different things in different cultures. You are experienced in localizing value propositions for varying markets and regulatory environments.

What Were Looking For (The Interview Focus)

To help you prepare here is what we will be assessing during the interview process:

• Demo of Your Metrics Framework: Be prepared to share a framework youve used to measure PMM impact. We want to see how you link soft marketing activities (e.g. positioning messaging) to hard business results (e.g. Adoption Rate CAC LTV AUM). Show us how you used data to drive a decision.

• The Misaligned Insight Story: Tell us about a time your understanding of the user was wrong. How did you validate it How did you pivot the messaging or product We value intellectual honesty and the ability to learn from failure.

• User Journey Mapping: Demonstrate your expertise in mapping a complex user journeyfrom the trigger (financial anxiety/need) to the resolution (product adoption). Show us how you identified friction points and smoothed them out with content or product changes.

Whats In It For You

• Impact: You will directly influence how millions of people manage their life savings. Your work will help strip billions in unfair fees from the banking sector and give that value back to customers.

• Autonomy: We work in autonomous squads. You wont be told what to do; you will be empowered to identify the biggest opportunities and go after them with your team.

Compensation:

Competitive base salary (90k - 120k dependent on experience) a generous Restricted Stock Unit (RSU) package to align you with the companys long-term success.

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Full-time