Sr. Manager, Public Relations and Communications

AbbVie

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profile Job Location:

Shanghai - China

profile Monthly Salary: Not Disclosed
Posted on: 5 hours ago
Vacancies: 1 Vacancy

Job Summary

  1. Brand & Product Communications Support
    Support brand communications across AA portfolio with a focus on post-approval and launch phases ensuring alignment with brand strategy and corporate positioning.
    Partner closely with Brand Medical and Commercial teams to develop PR narratives and external communication materials that reflect both scientific credibility and aesthetic sensibility.
    Ensure brand-related PR activities uphold Allergan Aesthetics standards of science-based communication ethical conduct and brand excellence.
  1. Corporate PR & Reputation Management
    Support corporate-level PR initiatives that enhance Allergan Aesthetics reputation with external stakeholders.
    Work in collaboration with Government Affairs and the commercial team from the public hospital sector to ensure alignment on messaging related to corporate presence industry engagement and policy-sensitive topics.
    Contribute to building a consistent and credible corporate image across industry business and selected mainstream media.
  1. PR Strategy Support & Strategic Thinking
    Partner with the PR Head to shape refine and elevate PR strategy incorporating insights from the regulatory policy and medical environment.
    Apply strategic judgment to ensure PR initiatives appropriately balance brand objectives scientific rigor and corporate reputation considerations.
  1. Event Communications & Coordination
    Support PR planning and execution for major industry and corporate events including but not limited to:
    Medical aesthetics congresses (e.g. AMWC)
    Large-scale exhibitions (e.g. CIIE)
    Corporate or internal & external-facing company events (Annual kick-off meeting)
    Ensure PR messaging media engagement and corporate branding are consistently and professionally presented.
  1. Media Relations & Agency Management
    Build and maintain effective relationships with industry business and relevant mainstream media.
    Manage PR agencies to ensure strategic alignment and high-quality execution.
    Drive increased share of voice and positive visibility through proactive media engagement.
  1. Issue & Crisis Communications Support
    Support issue management and crisis communications including media monitoring message development and response coordination.
    Work closely with Medical Government Affairs Legal Compliance and International/ Global teams during sensitive situations.

Qualifications :

Job Qualifications

Solid experience in Public Relations and Communications is required.
Experience within large multinational pharmaceutical or healthcare companies is strongly preferred.
Experience in consumer healthcare medical aesthetics or medically-regulated consumer products is a strong advantage.
Demonstrated ability to collaborate effectively with Medical and Government Affairs functions.

Education and Experience

Bachelors degree required; Masters degree preferred.
Minimum 810 years of professional PR and communications experience preferably covering:
Pharmaceutical or medical aesthetics industry
Consumer medical or beauty-related products with medical attributes

Essential Skills Experience and Competencies (includes Licenses Credentials)

Strong understanding of science-based communication and its importance in protecting corporate reputation.
Ability to translate complex medical and policy-related topics into clear credible PR narratives.
Demonstrated strategic thinking and sound judgment in a regulated environment.
Proven experience in media relations agency management and crisis communication.
Excellent communication skills in Chinese and English.
Strong collaboration mindset and ability to influence without authority.


Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more visit  & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:

Work :

No


Employment Type :

Full-time

Brand & Product Communications Support Support brand communications across AA portfolio with a focus on post-approval and launch phases ensuring alignment with brand strategy and corporate positioning. Partner closely with Brand Medical and Commercial teams to develop PR narratives and external com...
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Key Skills

  • Special Events
  • Blog Posts
  • Account Executives
  • Fact Sheets
  • Press Releases
  • Account Management
  • Twitter
  • Client Relationships
  • SEO
  • Content Marketing
  • Client Meetings
  • Facebook
  • ROI
  • Client Contact
  • Client Service

About Company

Company Logo

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more

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