Communications Manager, Japan Stores Communications

Amazon is seeking a self-motivated highly organised and creative communications professional to join the Amazon Stores Communications team in Japan. The individual will be based in Tokyo and will be responsible for delivering campaigns for large scale shopping moments which could include events like Prime Day and Black Friday supporting key business initiatives/launches and creating activity that demonstrates the value customers get while shopping with Amazon. This role will be part of the International Stores Comms organisation at Amazon and will report in the Head of Stores Comms in the Japan.

The candidate should demonstrate a proven track record for managing effective consumer campaigns for large fast-moving organisations in Japan including delivering earned media social media and influencer relations activities. They will have a deep understanding of the Japan earned and social media landscape be passionate about their craft be an excellent writer and have an ambition to do great meaningful work. The successful candidate will be an excellent communicator who can collaborate closely with teams throughout the business as well as with stakeholders outside the business including media influencers creators and agency partners. They should enjoy working in a fast-paced start-up culture and will have experience in either an agency or in-house role.


Key job responsibilities
Develop and manage integrated Communications and PR campaigns around key retail moments
Deliver campaigns and launches around shopping innovations
Write campaign plans messaging and media-facing materials
Build relations with key media and be able to pitch and secure top tier coverage
Work closely with external agencies and wider international teams to devise and implement Communications and PR activity
Work closely with internal teams across the business to deliver projects to deadline
Successfully manage fast-moving complex challenges from both the business and the media
Support with issues management and crisis comms related to the Japan Stores business



A day in the life
Communications and PR expert with a demonstrated feel for what works for a brand
Strategic - ensuring that communications activity delivers against business objectives and articulates key messages
Tactically aware - knowledgeable about whats going on in the media and with the brand and able to marry the two at short notice for maximum benefit
Highly proactive - enjoys taking responsibility and making things happen
Organised - able to juggle multiple projects simultaneously while managing essential admin work
Leadership - able to inspire agencies to deliver creative and insightful campaigns
Adaptable - able to work in a corporate environment
Exercises good judgment advising others on the best course of action and managing positive and negative media enquiries
Social and influencer minded able to build integrated campaigns that leverage new and emerging digital media including social and influencers


- 7 years of recent professional communications or public relations experience
- Extensive experience that demonstrates a comfort in dealing with high-level consumer media contacts across news lifestyle and broadcast sectors
- Excellent written and oral communication skills in both English and Japanese
- Hands-on experience of digital and social media as well as influencer marketing / communication
- Experience in planning and delivering paid campaigns
- Experience of delivering successful influencer campaigns
- Experience in using the latest social media monitoring and analysis tools and platforms
- Track record of strategic planning creative thinking and delivery on major social media/digital comms campaigns

- Retail background - knowledge of the Japan retail and online markets
- Collaborative - team player with a willingness to work hard and roll up sleeves to get work done
- Track record of working with and successfully evaluating innovative new formats and testing new and emerging channels
- Bachelors degree

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