Marketing Program Manager (SEO + Community) Brazil-based
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Job Location:
Rio de Janeiro - Brazil
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
About Cambly
Cambly is transforming how the world learns English. With millions of students across the globe and thousands of native English-speaking tutors weve created a platform where real conversations lead to real fluency. Were not just another language appwere building authentic human connections that break down barriers and open up opportunities.
As we expand were scaling our creative capabilities to match our global ambitions. This is where you come in.
About the Role
Were looking for a strategic creative builder who can establish Camblys voice in organic channels from the ground upsomeone who sees the white space and knows how to own it. If you thrive on 0-to-1 challenges love the intersection of content and growth and want your work to directly impact millions of learners worldwide this role is for you.
Youll own our SEO/AEO strategy and community presence establishing sustainable channels that reduce our reliance on paid advertising while building trust and authority with professional English learners in Japan Korea and globally. This is a high-impact role where youll create new programs coordinate cross-functional teams and directly influence Camblys long-term growth trajectory.
Responsibilities
Develop and execute Camblys SEO/AEO program to increase organic search visibility and ranking for high-intent keywords across markets in APAC LATAM and Europe including localized blog strategy influencer partnerships for backlinks and technical SEO implementation in partnership with the Product team.
Develop global social media strategy with localized content approaches for different markets and platforms including Instagram optimization and YouTube expansion plans.
Outline measurable goals and create monthly reports on how we are tracking against them.
Create content strategy centered on social proof: user testimonials tutor spotlights student success stories and product education that drives conversion and builds community trust.
Build community management frameworks for global platforms (including Naver - Korea among others) local review sites and global social channels with culturally relevant messaging.
Manage SEO content agencies and coordinate with creative teams (designers video editors copywriters) to produce high-quality on-brand content at scale.
Track analyze and report on SEO social and community performance metrics to measure impact inform strategy iterations and present insights to leadership.
Partner with Growth Product and Marketing teams to align content strategy with business goals while monitoring competitive landscape and platform trends in target markets.
Requirements (Must-Haves)
5 years of experience in SEO content strategy or digital marketing with proven track record of building and scaling organic channels
Demonstrated expertise in SEO/AEO strategy including technical SEO content optimization and link-building programs
Strong understanding of social media platforms algorithms and content strategies across multiple channels (Instagram YouTube TikTok etc.)
Experience developing and executing content strategies that drive measurable business results (traffic engagement conversion)
Experience managing agencies freelancers or content teams to produce high-quality work at scale
Proficiency with analytics tools (Google Analytics SEMrush Ahrefs or similar) and ability to translate data into actionable insights
Excellent project management skills with ability to manage multiple initiatives simultaneously
Native in Portugese and excellent written and verbal communication skills in English
Nice to Have
Familiarity with international or APAC markets particularly Japan and Korea
Familiarity with AI tools for content optimization and SEO research
Experience in language learning education technology or subscription businesses
Knowledge of video content strategy for YouTube Instagram Reels and TikTok
Background managing influencer content programs or creator partnerships
Required Experience:
Manager
Key Skills
- Project Management Methodology
- Project / Program Management
- Program Management
- Management Experience
- Microsoft Powerpoint
- Project Management
- Microsoft Project
- Budgeting
- DoD Experience
- Leadership Experience
- Supervising Experience
- Contracts
About Company
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