Marketing Manager, Growth and Retention

Team and Opportunity
We are seeking a dynamic and experienced Marketing Manager to join our Growth and Retention marketing team at Vanguard Australia.

Working within a high-performing team you will be responsible for the delivery of impactful marketing campaigns and initiatives that drive growth within our adviser segment. The ideal candidate will have a strong background in B2B growth and retention campaigns sales enablement and nurture journeys.

In this role you will have a meaningful opportunity to shape how advisers engage with Vanguard and influence the trajectory of a strategically important segment. Success in your first 612 months will include delivering high-impact campaigns elevating the adviser experience and building strong cross-functional partnerships.

If youre passionate about creating innovative marketing solutions have a track record of driving results and thrive in a fast-paced environment wed love to hear from you.

Responsibilities:

• Develops and executes adviser marketing campaigns and programs that drive demand and increase market share. Collaborates with cross-functional teams including the broader Marketing Sales and Product teams to align adviser marketing initiatives with business objectives and sales targets.
• Executes growth and retention marketing strategies to engage advisers at each stage of the customer journey. Creates personalised and automated campaigns to drive share of wallet and retention of advisers.
• Tracks and measures performance of campaigns and initiatives conduct PIRs to continuously improve performance and impact of these activities.
• Leverages data and analytics to track and analyses key performance metrics related to adviser marketing initiatives and marketing ROI.
• Partners closely with Sales team and develops a strong understanding of the Adviser segment to effectively leads initiatives to support the team with the resources content and events they need to effectively engage with adviser prospects and clients.
• Strong understanding of risk and compliance help to maintain control compliance audit and legal requirements in adviser marketing strategies. Maintains an appropriate level of technical marketing and business knowledge to support program implementation.
• Participates in special projects and performs other duties as assigned.

Qualifications/Skills:

• Bachelors degree in Marketing Business Administration or related field
• 6 years of experience in B2B marketing roles with a proven track record of driving results and achieving revenue targets.

Skills & Attributes:

• Deep understanding of digital marketing principles strategies and tactics including demand generation sales enablement lifecycle marketing nurture journeys.
• Strong problem-solving skills and ability to think creatively.
• Experience working with CRM and marketing automation platforms (e.g. Salesforce Marketing Cloud Marketo or similar)
• Strong communication skills both written and verbal with the ability to articulate complex ideas and concepts in a clear and compelling manner.
• Demonstrated ability to influence stakeholders and guide cross-functional decision-making
• The ability to leverage data and insights to drive decision-making and optimise marketing performance.
• Growth mindset and commitment to continuous learning.
• Excellent collaboration skills to work effectively with cross-functional teams.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.