Paid Media Specialist, BYD Netherlands
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Job Location:
Hoofddorp - Netherlands
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Job Summary
The Team
At BYD Netherlands youll find a passionate team of young and seasoned professionals driven by innovation and a comprehensive understanding of the automotive landscape in the Netherlands. We embrace the diverse challenges of being a new entrant brand and are committed to our long-term success by delivering top-tier BEV/PHEV products and services to our local customers.
Our forward thinking approach and unwavering dedication to collaboration with our valued partners form the foundation of our long term success. We are agile responsive to industry trends and always strive to set new benchmarks in quality and innovation. United by a shared vision of excellence the BYD team is focused on creating a sustainable and customer-centric future in the automotive world.
About the Role
The Paid Media Specialist supports the planning execution optimization and reporting of both digital and offline paid media campaigns. This role plays a key part in driving brand awareness traffic and lead generation across channels including digital platforms TV radio and out-of-home (OOH).
The ideal candidate combines hands-on digital media experience with an understanding of traditional media planning and campaign coordination and is comfortable working with data media partners and cross-functional teams.
Key Responsibilities
Paid Media Planning & Execution
Support the development and execution of integrated paid media plans across digital and offline channels.
Manage and optimize digital paid media campaigns across Google Ads Meta TikTok LinkedIn and other platforms.
Coordinate and support offline media campaigns including TV radio and OOH in collaboration with media agencies and internal stakeholders.
Ensure media plans are aligned with campaign objectives target audiences and launch timelines.
Support creative rotations messaging alignment and channel-specific execution.
Performance Monitoring & Optimization
Monitor digital campaign performance daily and support ongoing optimization of targeting bidding and creatives.
Track offline media performance using available metrics (e.g. reach frequency GRPs) and contribute to campaign evaluations.
Support testing initiatives across channels to improve media effectiveness and efficiency.
Identify optimization opportunities and insights across the full media mix.
Reporting & Analysis
Assist in the preparation of weekly and monthly media performance reports across digital and offline channels.
Use analytics tools and media reports to evaluate campaign impact user behavior and funnel performance.
Support attribution and measurement efforts including understanding the role of upper-funnel media (TV OOH) on digital performance.
Budget & Campaign Support
Support media budget tracking and pacing across digital and offline channels.
Assist in budget allocation and reallocation based on performance insights.
Help ensure efficient use of media spend and alignment with campaign goals.
Collaboration & Stakeholder Management
Work closely with creative content CRM product and sales teams to align on campaign needs.
Coordinate with media partners broadcasters publishers and platform partners.
Support internal stakeholders with paid media insights and best practices.
Support internal processes including payment execution in line with company policies.
Coordinate with finance and procurement to ensure timely and accurate payments.
Learning & Market Awareness
Stay informed about media trends across both digital and traditional channels.
Develop knowledge of TV radio and OOH planning principles and measurement.
Support testing of new media formats partners and technologies.
Qualifications & Requirements
3 years of experience in paid media media planning or performance marketing.
Hands-on experience with digital paid media platforms (Google Ads Meta Ads Manager etc.).
Understanding of offline media channels such as TV radio and OOH including basic planning and measurement concepts.
Experience working with media partners broadcasters and platform partners.
Strong analytical skills and comfort working with data and reports.
Ability to manage multiple campaigns and timelines in a fast-paced environment.
Experience in automotive mobility e-commerce or tech industries is a plus.
Fluency in Dutch and English is required proficiency in Chinese (Mandarin) is considered an advantage.
Strong communication and organizational skills.
About BYD Group
Established in November 1994 BYD Group is a leading multi-sector high-tech company focused on innovation and development in automobiles rail transit renewable energy and electronics.
Committed to fulfilling a better life through technological innovations BYD Group leverages a robust network of over 40 subsidiaries with over 900000 employees of nearly 110000 engineers worldwide in over 400 cities of 79 countries actively driving the implementation of comprehensive zero-emission and emission reduction 2024 BYD Auto delivered 4.27 million NEV (BEVPHEV) globally maintaining its position as the world leader in NEV sales.
BYD Group upholds the values of innovation pragmatism passion and competition dedicating itself to technological empowerment throughout the entire process of renewable energy acquisition storage and application contributing to the goal of sustainable future development for all humanity.
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.
