Business Development Executive (Membership Partner)

Role Overview

Key Responsibilities

1. Business Development & Strategic Partnerships

• Identify engage and negotiate with potential partners merchants and brands for onboarding onto the MOVA platform.

• Develop and execute strategies to increase membership adoption and merchant participation.

• Build and maintain strong long-term relationships with partners to support sustainable growth.

• Conduct market research and analyse competitor activities trends and customer insights to inform business strategies.

2. Road Booths & Promotional Activities

• Plan organise and execute road booths roadshows events and on-ground marketing activities.

• Brief train and supervise booth staff to ensure professional brand representation.

• Monitor and track booth performance including sign-ups engagement and lead generation.

• Prepare post-event reports covering performance metrics customer feedback and improvement recommendations.

• Ensure consistent and proper use of MOVA branding materials and promotional merchandise.

3. Team Leadership & Cross-Functional Coordination

• Lead guide and support business development teams and promoters.

• Collaborate closely with internal departments to ensure aligned execution of initiatives.

• Provide regular progress updates reports and KPI tracking to Management.

• Assist customers with enquiries order placements feedback and complaints during campaigns or activations.

• Maintain accurate records of customer and partner interactions in internal systems.

• Coordinate with internal teams to resolve service or product-related issues efficiently.

• Uphold MOVAs brand image through professional confident and empathetic communication.

• Perform other duties as assigned by the Reporting Manager or Management from time to time.

Requirements & Qualifications

• Bachelors Degree in Business Marketing Management or a related field.

• Minimum 24 years of experience in business development partnerships sales or marketing roles.

• Proven background in Multi-Level Marketing network marketing or membership-based sales models is required.

• Strong negotiation presentation and relationship management skills.

• Experience in on-ground activations roadshows or event-based marketing is an advantage.

• Ability to analyse market trends customer data and performance metrics.

• Self-motivated target-driven and comfortable working in a fast-paced environment.

• Willingness to travel and work on weekends or public holidays when required for events.