Senior Data Analyst

Toronto - Canada

Yearly Salary: CAD 85000 - 115000

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

About Felix
Founded in 2019 Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. Were passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.

Felix is Canadas first end-to-end healthcare experience providing online treatment prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss birth control menopause erectile dysfunction acne and more.

About The Role

As a Senior Data Analyst you will be a key analytical leader responsible for shaping how the company measures performance interprets growth levers and drives strategic decision-making with actionable insights. You will design robust analytical frameworks develop and maintain scalable data models and support product and business priorities with a focus on acquisition and customer lifecycle analysis. Your work will directly support growth marketing efforts to improve and optimize campaign performance drive conversion through A/B testing and advance customer segmentation through attribution and mixed media modelling.

You Will:

Serve as a technical expert and end-to-end owner on marketing data sources analytics infrastructure data models and analysis and measurement methodologies.
Build maintain and interpret acquisition measurement frameworks including multi-touch attribution Markov Chain / advanced attribution models and other channel performance metrics.
Design implement and analyze A/B tests and incrementality experiments for product features marketing campaigns and UX optimizations.
Evaluate ROI across paid and organic acquisition channels and refine performance metrics over time.
Develop maintain and scale in-house multi-touch attribution (MTA) models and media mix models (MMM)
Identify key audience segments within our customer base and across our verticals of care using metrics such as LTV cross sell % etc
Lead the development and maintenance of DBT data models and orchestrations ensuring accuracy modularity and performance optimization
Create automated self-serve dashboards and reporting solutions that empower stakeholders to explore key metrics
Collaborate with Product Marketing Finance and Engineering to translate business questions into analytical tasks interpreting results for both technical and non-technical audiences.

You Have:

5 years of experience in data roles
Strong SQL skills; must be able to write review and enhance SQL queries with a focus on code performance
Advanced expertise in DBT for data modeling and orchestration
Strong version control skills with Git
An understanding of the marketing business domain particularly applications such as multi-touch attribution (MTA) and media mix models (MMM)
Extensive knowledge of marketing metrics platforms and APIs (e.g. Google Analytics Meta Ads Google Ads etc.)
Familiarity with statistical experimentation and A/B testing principles
Strong project management and communications skills with a results-oriented mindset

Benefits

Full medical dental and vision benefits
Maternity/paternity policy
4 weeks vacation (3 weeks anytime 1 week during the holidays)
Competitive compensation
Stock option grant
Remote first work from anywhere in Canada
Professional development opportunities working closely with founders and the senior leadership team

Open vacancy: This posting is for an existing vacancy at the company.

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing

Required Experience:

Senior IC

About FelixFounded in 2019 Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. Were passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.Felix is Canadas...