Current Title: Assistant Business Development Manager (ABDM)
Department: Sales & Marketing
Reports To: Business Development Manager (BDM) / Zonal Manager
Department Summary:
The Sales & Business Development department is responsible for market expansion product promotion channel development and revenue growth for poultry nutrition feed supplements feed additives and bio security solutions across target geographies. The team works to identify potential customers increase product visibility and support the overall growth of the business.
Purpose of the Position:
To support the Business Development Manager in achieving sales targets and identifying growth opportunities. The ABDM helps manage client relationships field activities and team coordination to ensure smooth business development operations and regional expansion.
Job Description (Roles and Responsibilities):
Roles:
Assist the Business Development Manager (BDM) in achieving sales and business expansion targets for poultry feed supplements and bio security products.
Identify new business opportunities customer segments and potential markets.
Support in maintaining and strengthening relationships with key customers dealers and distributors.
Generate new business leads and enhance customer base (farms hatcheries feed mills integrators).
Promote products through field demonstrations farmer meetings and technical sessions.
Coordinate with internal teams for order fulfillment logistics & product availability.
Monitor competitor activities pricing trends and market opportunities.
Ensure proper coordination with BDEs/field staff for collections and order closures.
Build customer relationships to strengthen brand trust and retention.
Maintain reporting discipline MIS DSR market intelligence & weekly reviews.
Responsibilities:
Conduct regular field visits to poultry farms dealers & integrators for product promotion.
Achieve assigned sales targets and assist the BDM in executing business plans.
Collect inquiries generate quotations follow-up and convert leads into sales.
Assist in channel appointments onboarding training & dealer performance monitoring.
Execute product promotion activities demos exhibitions workshops & awareness camps.
Ensure timely order booking dispatch coordination & payment collection follow-ups.
Provide feedback from market regarding product acceptance customer needs & competition.
Address customer queries and coordinate with technical/veterinary support teams.
Maintain territory sales plan beat route mapping & travel calendar.
Prepare and update daily visit reports customer interactions and sales funnel dashboards.
Ensure compliance with company policies pricing guidelines & documentation processes.
Essential Qualification and Skills Required:
Background:
Experience (in Years):
Skills & Abilities:
v Understand poultry feed supplements additives & bio security products to confidently explain benefits usage and dosage to customers.
v Communicate product value professionally negotiate pricing or credit terms when needed and close deals confidently.
v Plan field visits prioritize market areas and execute strategies to support target achievement in coordination with the BDM.
v Follow up on leads manage queries handle objections and convert discussions into confirmed sales orders.
v Willingness to travel for client meetings field visits and exhibitions
v Build trust and maintain long-term relationships with farmers integrators hatcheries veterinarians & consultants for repeat business.
v Ability to work under the guidance of senior managers and grow into leadership roles
v Assist BDEs/field staff with guidance share targets track progress and support the BDM with territory operations.
v Monitor competitor products pricing marketing activities & customer trends to provide feedback for strategy improvement.
v Proficiency in MS Office (Excel PowerPoint Word)
v Result-oriented with a proactive approach
Required Skills:
Sales & business development experience in poultry feed animal health or agri-inputs Strong field sales dealer management & customer relationship skills Product promotion through farm visits demos & technical meetings Lead generation negotiation and order closure abilities Market intelligence competitor tracking & MIS/DSR reporting Willingness to travel; proficiency in MS Excel Word & PowerPoint
Required Education:
. / . in Life Sciences / PGDM in Marketing Agri-Business or related field
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