VP, Commercial Strategy & Partnerships

Join Our Team at Wheels Up

At Wheels Up were proud to be a global leader in on-demand private aviation. As one of the largest companies in the industry and a strategic partner of Delta Air Lines we are committed to making private air travel safe reliable and enjoyable. With a diverse fleet of owned aircraft plus a global network of trusted charter operators we offer our customers access to the right aircraft for their needs and the ability to fly on their terms.

And it doesnt stop at private flights. Wheels Up also provides freight services safety and security solutions and managed services to individuals businesses government agencies and more. Regardless of how when or where you want to fly our mission is simple; deliver a premium personalized aviation experience for every customer.

Role Overview: What Youll Be Doing

The Vice President Commercial Strategy & Partnerships is a senior strategic leader responsible for driving Wheels Ups commercial growth agenda. The role spans commercial strategy market and customer insight crossfunctional execution partnership development inorganic growth and executivelevel storytelling.

This leader will identify highimpact growth opportunities shape enterpriselevel initiatives and align the organization around the priorities that expand market share strengthen loyalty and enhance longterm competitiveness. The ideal candidate is a commercially minded strategist who excels at solving ambiguous problems influencing at the highest levels and converting strategy into visible business outcomes.

What Youll Lead

1. Commercial Strategy

You will own major crosscommercial initiatives that define and advance Wheels Ups growth trajectory.

Strategic Opportunity Leadership

• Lead complex highpriority commercial initiatives from concept through execution.
• Define opportunity statements structure strategic alternatives and guide crossfunctional teams to recommended paths.
• Build business scenarios and outcome models that drive databacked decisionmaking.
• Identify opportunities for market share expansion revenue growth customer loyalty improvements and operational efficiency.

Market Customer & Competitive Insight

• Develop deep understanding of private aviation dynamics and competitor positioning.
• Embed customer insights into strategy by maintaining strong relationships with Sales Service and CX teams.
• Translate benchmarking and market intelligence into actionable implications for growth and innovation.

Customer Segmentation & Growth Prioritization

• Lead segmentation work to identify the highestvalue and highestpotential customer segments.
• Determine purchasing drivers loyalty motivations and segmentspecific opportunities.
• Convert insights into clear nearterm and longterm commercial strategies.

GotoMarket Integration

• Ensure GTM plans across Marketing Sales Loyalty and CX fully align with strategic priorities.
• Maintain lineofsight from opportunity strategy execution commercial outcomes.

Performance Measurement & Analytics

• Define and track KPIs tied to growth retention segment performance partnership returns and campaign effectiveness.
• Partner with Finance to align budgets and forecasts with true market opportunity.
• Lead commercial performance reporting for the CGO CEO and Board.

Business Model Innovation & Future Growth

• Identify new product pricing and commercial model opportunities that strengthen the companys competitive position.
• Lead crossfunctional initiatives that convert strategic opportunities into measurable business results.
• Partner with the CGO on emerging revenue streams and longhorizon growth pathways.

2. Executive Communication & Influence

You will be the strategic storyteller and alignment leader across the commercial organization.

Executive Storytelling

• Create compelling narratives that articulate commercial strategy performance and future direction to the Board and senior leadership.
• Lead development of executiveready materials including strategy documents growth roadmaps operational plans and performance reviews.

Enterprise Alignment & Leadership

• Translate the CGOs strategic vision into clear operating plans priorities and expectations.
• Support quarterly and annual planning cycles including objectivesetting KPI development and performance reviews.
• Ensure clarity and alignment across all commercial and crossfunctional teams.

3. Partnerships Inorganic Growth & Lead Generation

You will build the external relationships that accelerate growth expand customer access and deepen Wheels Ups market presence.

Inorganic Growth & Strategic Alliances

• Partner with the CGO to evaluate and execute acquisitions joint ventures and strategic alliances.
• Develop financial models and business cases to assess investment opportunities.

GrowthAccelerating Partnerships

• Identify and negotiate partnerships that extend reach enhance offerings or unlock new revenue channels.
• Build and grow UHNW leadgenerating relationships (e.g. private banks wealth advisors luxury brands family offices elite events).
• Ensure partnerships reinforce the Wheels Up brand and deliver measurable sustained growth impact.

What You Bring to the Table: Education & Certification Requirements

Were looking for someone who has a unique mix of experience skills and passion for what we do:

• 10-15 years of experience in commercial strategy partnerships or corporate development ideally within aviation consulting or other premium consumer sectors.
• Proven success translating market and customer insights into growth strategy and execution.
• Demonstrated ability to collaborate across Sales Marketing Finance and Operations to achieve revenue and market share goals.
• Strong analytical strategic planning and communication skills.
• Bachelors degree required.

The Extras We Value (Preferred Requirements)

While not mandatory here are some additional things that would make you stand out:

• Executive presence and ability to present to senior leadership and Board audiences.
• Strategic and data-driven thinker who connects insights to action.
• Highly collaborative with a bias for partnership not silos.
• Comfortable operating in a fast-paced evolving environment.
• Balances creativity with financial discipline and operational execution.
• Inspires trust through credibility clarity and accountability.

Salary Range & Benefits

At Wheels Up we believe in fair compensation based on experience skills and qualifications. The salary for this role ranges from $250000 - $295000 depending on a variety of factors. We dont typically start individuals at the top of the salary range; your place within the range is based on what you bring to the table. Additionally you may be eligible for a discretionary annual incentive program which rewards individual and organizational performance.

We also offer a range of benefits designed to support your well-being and personal life including:

• Tuition Reimbursement
• Competitive 401(k)
• Comprehensive Medical Dental and Vision Insurance
• Complimentary access to mental health and wellness counseling through Spring Health
• Financial planning assistance
• A variety of additional programs and services in support of your total well-being

Everyone is welcome here

Each of us is unique and thats what makes us amazing. We believe theres power in bringing people with different backgrounds points of view and life experiences together. So bring yourself and your best ideas.

Wheels Up is committed to a policy ofequal employment opportunityfor applicants and employees. It is our policy to apply recruiting hiring training promotion compensation and professional development practices and make all other employment decisions without regard to actual or perceived race color religion sex national origin age disability pregnancy status genetic informationor any other characteristic protected by federal state or local laws regulations or ordinances.

Because when we feel safe and comfortable being ourselves theres no limit to what we can achieve.

Need Accommodations

If you have a disability or are a disabled veteran and need assistance with applying please reach out to us at Simply include Accommodation Request in the subject line so we can quickly address your needs.

We look forward to learning more about you and how you can contribute to the Wheels Up journey!