Social Media & Influencer Marketing Specialist (MN)

Please Note: This role is open to candidates based in the Duluth MN area. Working locally allows us to collaborate closely with our partners and better support our clients and teams. Occasional travel to client locations or team events may be part of the role.

About Us

At Madden were not your typical marketing agency. Were a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine. Innovation Check. Data-driven strategies Double check. A passion for storytelling that brings destinations to life Oh yeah weve got that too. Were constantly evolving to meet the needs of our tourism partners driven by performance and aligned with their goals. With Maddens Agile approach we flex and adapt to connect our clients with travelers groups and event planners creating campaigns that dont just reach people-they inspire action.

About You

Youre a natural-born storyteller who can capture the essence of a moment and turn it into engaging scroll-stopping content. You love connecting with people whether thats collaborating with influencers chatting with locals or attending events. Youre just as comfortable behind a camera as you are posting to Instagram or TikTok. Organization is your middle name and you know how to juggle multiple projects while still bringing fresh energy and creativity to everything you do.

What You Bring to the Table

• A proven track record in creating social media magic-show us your portfolio!
• Mastery of platforms like Instagram TikTok and Facebook plus experience with editing tools like Canva Adobe Suite Edits and CapCut. As well as influencer marketing tools such as Aspire Tagger etc.
• Sharp photography and video skills that tell a story at first glance.
• An ability to stay organized and crush deadlines while managing multiple projects.
• A love for being on-the-ground-whether its snapping pics at an event or creating live content that feels real and relatable.
• Experience in managing brand social media (1-3 years).
• Experience coordinating or managing influencer marketing (1-3 years).
• A willingness to hit the road when needed to capture the best content firsthand.

About the Job

Madden Media is on the hunt for a Social Media and Influencer Specialist who knows how to bring stories to life. This is a hands-on creative role where youll dive into content creation partner with influencers and showcase the local businesses and events that make destinations shine.

Organic Social Media Strategy & Content Capture

• Strategic Planning: Develop and execute comprehensive organic social media strategies that align with destination goals and audience interests.
• On-Site Content Creation: Explore local hotspots events and businesses to create vibrant authentic photo and video content.
• Short-Form Video: Develop scroll-worthy posts reels and TikToks that connect with audiences.
• Trend Management: Keep your finger on the pulse of social media trends and translate them into impactful content for our clients.
• Visual Polish: Edit and refine visuals to perfection while staying true to each destinations unique vibe.
• Live Event Coverage: Attend events to create live in-the-moment content that feels fresh and dynamic.

Influencer Marketing & Partnership Management

• Sourcing & Vetting: Identify research and recruit influencers based on brand alignment audience demographics and engagement metrics.
• End-to-End Management: Build and nurture relationships with influencers guiding them through contracts deliverables and creative direction.
• Itinerary Development: Plan and coordinate influencer trips press visits and on-location shoots ensuring every detail of the travel experience runs smoothly.
• On-Site Collaboration: Capture behind-the-scenes moments during influencer campaigns to boost visibility and engagement.

Reporting & Community Engagement

• Performance Analysis: Monitor content performance and use data-backed insights to refine and improve future campaigns.
• Stakeholder Engagement: Partner with local businesses and stakeholders to showcase the stories that make destinations stand out.
• Agency Collaboration: Work with internal teams to ensure all social and influencer efforts move the needle for our clients.

What Youll Get from Us

• Opportunities to grow your skillset through training and new challenges.
• A team thats got your back and is ready to help you thrive.
• A workplace culture that values intelligence ambition and authenticity.
• No hoops to jump through about degrees-we care about what you can do.

About the Interview Process

We like to keep it simple and transparent. Heres what the process may look like:

Round 1: A friendly chat with our Recruiter to get to know you and share more about the role.
Round 2: An interview with some of the awesome teammates youll collaborate with.
Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note: There will be an assignment along the way to showcase your skills and creativity. Dont worry-well let you know in advance!

Heads up: At this time we do not offer Visa sponsorship or relocation services.

MM/KH is an Equal Opportunity Employer. #LI-REMOTE

Required Experience:

IC