Senior Demand Generation Manager
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Job Location:
Courbevoie - France
Monthly Salary:
Not Disclosed
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
As Senior Demand Generation Manager - Paid Media you will own the execution and optimization of SBS paid acquisition.
You will work closely with the Demand Generation Lead to ensure SBS is visible relevant and competitive where decision-makers actively search for banking and fintech solutions.
This is a hands-on role with strong ownership over platforms performance and continuous optimization.
Responsibilities
Paid & Owned Media
- Manage and optimize paid media campaigns across:
- Google Search
- LinkedIn Ads
- Retargeting
Funnel & Conversion Optimization
- Optimize landing pages forms and acquisition flows in collaboration with Digital Marketing & Ops.
- Test messaging formats and offers to improve conversion quality.
- Identify and address friction points in the acquisition funnel.
Performance & Reporting
- Track and analyze acquisition performance at channel and geo level.
- Share insights and recommendations with the Demand Generation Lead.
- Contribute to continuous improvement of demand generation programs.
Tools Experimentation & Innovation
- Actively explore and test new acquisition tools and platforms such as:
- Intent data and ABM solutions (e.g. Demandbase)
- Emerging paid or AI-driven discovery channels
- Bring structured learnings and recommendations to the Demand Generation Team.
Qualifications :
- 36 years of experience in demand generation paid media or performance marketing
- Strong hands-on expertise in:
- Google Ads (Search)
- LinkedIn Ads
- Curiosity and eagerness to continuously discover and test new acquisition tools and platforms
- Strong analytical mindset and ability to translate data into actions
Nice to Have
- Experience in B2B SaaS fintech or technology
- Exposure to long sales cycles and multi-stakeholder buying journeys
- Experience with intent data and ABM platforms (e.g. Demandbase)
- Used Gen AI tools natively in day-to-day marketing workflows
- Familiarity with nurturing practices and emailing workflows
Additional Information :
SBS Offers:
- A dynamic fast-paced and stimulating work environment that encourages innovation and growth.
- An open and inclusive culture with ample opportunities for personal and professional development.
- The chance to be part of a recognized market leader within an international and multicultural organization.
- An attractive compensation package including a competitive salary a performance-based variable bonus and a range of extra-legal benefits.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Sopra Steria, a major Tech player in Europe with 52,000* employees in nearly 30 countries, is recognised for its consulting, digital services and solutions. It helps its clients drive their digital transformation and obtain tangible and sustainable benefits. The Group provides end-to- ... View more
