Media Buyer

Media Buyer

The Media Buyer at Omni Channel Solutions is a results-driven paid media expert who personally launches manages optimizes and scales campaigns across Meta Ads TikTok Ads and Google Ads. You are hands-on with both lead generation and product/offering sales campaigns taking full ownership of performance outcomes rather than assisting or reporting. You understand that creative audience offer and funnel all drive results not just platform knowledge.

You bring proven experience working client-side or agency-side managing multiple accounts across industries and funnels. You can diagnose performance drops optimize campaigns and scale budgets while keeping CPA ROAS lead quality and scalability as the focus. You thrive in performance-driven environments making independent data-backed decisions and knowing when to pause kill or scale campaigns.

You are client-ready able to clearly communicate performance insights to non-technical stakeholders provide honest feedback and maintain accountability for results. Your creative and analytical skills combine to drive campaigns that consistently meet or exceed business objectives.

DAILY DELIVERABLES

• Plan launch manage optimize and scale paid advertising campaigns across Meta Ads TikTok Ads and Google Ads with full ownership of performance outcomes

• Build and manage structured campaign frameworks including CBO vs ABO setups testing methodologies and creative-led scaling strategies

• Execute and optimize campaigns for both lead generation (form fills booked calls Messenger/WhatsApp leads) and product or offer sales (e-commerce or digital products)

• Continuously test iterate and scale winning creatives audiences and offers while managing budget allocation efficiently

• Monitor and analyze campaign performance using advanced metrics such as CPA ROAS lead quality funnel conversion rates and scalability indicators

• Diagnose and resolve performance issues including creative fatigue audience saturation offer mismatch tracking issues or funnel breakdowns

• Collaborate with creative funnel and strategy teams to align ads with landing pages conversion flows and follow-up systems

• Ensure accurate conversion tracking and attribution awareness across platforms particularly for Google Search and high-intent campaigns

• Provide clear actionable performance insights and recommendations to clients or internal stakeholders translating data into business impact

• Manage multiple client or brand accounts simultaneously while maintaining performance quality consistency and accountability

• Make independent data-driven decisions on when to pause kill scale or restructure campaigns

• Contribute creative direction by suggesting angles hooks messaging and testing concepts even without directly producing creatives

• Maintain strong documentation reporting clarity and performance narratives that explain results challenges and next steps

• Support fast-moving campaigns high-pressure launches and scaling initiatives with confidence and ownership

• Assist with high-level ad-hoc projects and performance initiatives as required including new account builds audits restructures and scaling sprints

SKILLS AND QUALIFICATIONS

• Bachelors Degree in Marketing Advertising Business or any related field or equivalent practical experience

• Proven years of hands-on performance marketing experience managing Meta Ads TikTok Ads and Google Ads

• Proven track record of personally launching optimizing and scaling paid campaigns not limited to reporting or assisting roles

• Demonstrated success in both lead generation and product or offer sales campaigns

• Strong understanding of full-funnel performance marketing from ad to landing page to conversion and follow-up

• Advanced knowledge of Meta Ads campaign structures creative-led scaling retargeting and warm audience strategies

• Solid experience with TikTok Ads including creative formats fast testing cycles and scaling winning creatives

• Strong proficiency in Google Ads particularly Search campaigns keyword intent (TOF vs BOF) and high-intent lead or sales setups

• Data-driven mindset with the ability to interpret performance beyond basic metrics

• Comfortable working in a results-driven high-accountability environment with performance pressure

• Strong and effective communicator capable of explaining performance clearly to non-technical clients and stakeholders

• Ability to manage multiple accounts industries offers and funnels simultaneously

• Agency or client-side experience managing multiple brands is required

• Experience with high-ticket lead generation international markets or scaling beyond small test budgets is a strong advantage

• Ability to suggest creative concepts hooks and angles is a strong advantage

• Familiarity with fast-paced startups or performance-focused agencies is a plus